Perform, TIL bag online & mobile rights for English Premier League in India

International sports media company Perform has entered into a strategic alliance with Times Internet Ltd (TIL) for the online and mobile clip rights of the English Premier League (EPL) for the Indian market. The partnership will see highlights of the EPL appear across both the online and mobile portals of TIL.

e4m by exchange4media Staff
Updated: Oct 13, 2011 9:37 AM
Perform, TIL bag online & mobile rights for English Premier League in India

International sports media company Perform has entered into a strategic alliance with Times Internet Ltd (TIL) for the online and mobile clip rights of the English Premier League (EPL) for the Indian market. The partnership will see highlights of the EPL appear across both the online and mobile portals of TIL.

The website clips will be delivered across TIL’s portals as well as via Perform’s embeddable sports VOD platform, ePlayer, with the advertising inventory being sold by both parties. For mobile, the clips and related content will be available on Indiatimes’ 58888 mobile site exclusively as well as via a range of TIL branded mobile portals on telecom partners within India.

According to the Telecom Regulatory Authority of India, the country had 851 million mobile phone subscribers at the end of June 2011, besides the third highest number of global Internet users as of December 2010, according to the ITU.

Commenting on the development, Rishi Khiani, CEO, Times Internet Ltd, said, “Given the growing popularity of football, especially EPL, in India, this is a strategic content partnership for us. Couple this with the growth of fans accessing sport via connected devices and our reach in the Indian market, we are poised to capitalise on these trends whilst simultaneously providing our readers and advertising partners with exciting new sport content.”

Oliver Slipper, Joint-CEO of Perform, added here, “The Indian market provides a hugely exciting opportunity and we are delighted to be partnering with such an influential publisher. As we are seeing in other markets, as networks improve and devices become more widely adopted, accessing sport video becomes the norm and with this comes commercialisation opportunities, which we are well placed to take advantage of.”

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