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Building successful biz models for B2B and multi-platform publishing

B2B publishing as well as multi-platform publishing were discussed at length on Day 2 of the 38th FIPP World Magazine Congress. Industry experts talked about how to keep the community engaged in a 360 degree environment besides building successful business models...

e4m by Shree Lahiri
Published: Oct 13, 2011 9:28 AM  | 5 min read
Building successful biz models for B2B and multi-platform publishing

“Let’s shift now and talk about B2B sector, which is an interesting place to be in,” said David Hall, President and CEO, International Publishing Services, IDG, USA who was the moderator. The session was ‘B2B publishing : keeping the community engaged in a 360 degree environment’. “For me the best thing about digital transition is that there are so many revenue routes,” he revealed. There has been significant changes in the B2B space as digital media grew in reach and acceptance while many traditional areas of engagement have been transformed. The panelists discussed how B2B publishers like them are taking advantage of changes in technology to inform, educate and engage their audiences profitably.

Yoko Tanaka, director international sales, marketing and communications, nikkei BP, Japan said she will talk about nikkei business publications where we have “ a lot to do with keeping the community engaged”. She carried on, “Our mission was to deliver technology and management information and most of our magazines are on subscription, we know everything about our readers.” They were working to strengthen engagement with readers and their “key words are – social media, smart phones and integration”. She emphasized, “We are looking at integration of digital marketing with contents and users at the core…the key is to understand your audience, so that they will deepen their engagement with us.”

“One essential lesson is how to achieve audience engagement,” said Kevin Costello, chief executive, Haymarket Media, UK. It was a challenge for them whose businesses serve 40 markets and whose 60% of revenue comes from print, 7% from websites. He elaborated, “It was not just content, but content packaged in such a way to maximize engagement” and that digital media is changing people’s engagement and “we are continuing with the ever-evolving media.”

He gave examples of how they managed to shift to vibrant communities, audience engagement . “We’re excited by the rising tide of possibilities , profit plus deliver at the same time, consumer benefit,” he concluded.

Considering B2B and B2C market scenarios, Pradeep Gupta, Chairman Cybermedia, India clearly stated that “Changes have happened more in B2B than B2C”. They have been continuously experimenting with different technologies and “now creating a new category – integrated programs across different media.” He said, “We are now aiming at 10% revenue to come from integrated media.” He cited examples like – SME knowledge series, T 35 program and created films for entrepreneurs, where they tried different approaches. “A different approach is needed today. And technology is an important driver for us.”

The change is taking place and B2B publishers are tackling with this.

In the session, ‘Successful business models for multi-platform publishing,” Paul Keenan, CEO, Bauer Media, UK spoke about,” A new dynamic for new economic ideas.” He saw 2 issues confronting us like – consolidation of brands and agencies and digital disruption that is causing a million brands to hit the market every day. Their approach – ACCESS was to offer advertising, insights, creative simple programs implemented quietly. “We require access to some of tehri inner truths and we had some brave clients,” he said. Their digital watermarking of every commercial message created something of an event. Then the Ford experience they gave when consumers, shopped, ate, created music and also learnt about the car – was unique giving engaging, compelling content.

Peter A Kreisky, Chairman, Kreisky Media Consultancy, USA spoke about – transforming publishing to magazine media: a blueprint for change. In a constantly changing environment, he said they reached a conclusion that brands (magazines ) curated value content and relationship with valued audiences.The outcome was to redefine priorities, a new identity for a new era: ‘Magazine Media’- a term they described to be in “the media the business we wanted to be in”. So they moved from being print-centred to media- centred. ‘Magazine media’ was a blueprint fro change.

Successful business models for multi-platform publishing is what Kalli Purie, Chief Operating officer, India Today Group Digital spoke about. “The more tools you add to your kitty, the better you can tell your story,” she said. She endorsed - more exclusives like the India Today ‘Best College Survey’which has a special issue and a microsite with video footage which was aired as a program on TV; celeb power like Harper’s Shah Rukh Khan interview spurned out making of the cover etc; verticals and horizontals like they combined 5 women magazines content and created a mega site; curate rather than create eg news portal; robust mobile strategy and make events eg India Today Enclave, which created marketing buzz and create unique content. Then she spoke their recent multi-platform campaign against corruption – ‘Yeh dil maange no more corruption’ where they created content - got celebs to take pledge, did promos, has campaigns on TV, print, internet and they even brought out a special issue on corruption. She spoke about the multi-publishing model and signed off : “It’s no linger about the medium, it’s about the message.”

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Vikram Kirloskar, Toyota Kirloskar’s Vice-Chairman, no more

Media reports say he died of a heart attack

By exchange4media Staff | Nov 30, 2022 7:44 AM   |   1 min read

Kirloskar

Toyota Kirloskar Vice-Chairman Vikram Kirloskar has passed away.

According to media reports, he died of a heart attack on Tuesday. He was 64.

As per a post put out by Toyota India, his funeral will be held on Wednesday in Bengaluru.

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Adani Group gains 99.5% shares of NDTV promoter firm RRPR Holding

With the transfer of shares, Adani Group will now have 29.18% stake in the network

By exchange4media Staff | Nov 29, 2022 8:13 AM   |   1 min read

ndtv

NDTV on Monday said that its promoter firm RRPR Holding Private Limited has transferred 99.5% of its equity to Adani-owned Vishvapradhan Commercial Vishvapradhan Commercial private limited (VCPL). The move makes Adani Group's takeover of the media firm more imminent.

With the transfer of equity, Adani Group will now have a 29.18% stake in NDTV. Adani has also presented an open offer between November 22 and December 5 for an additional 26% stake in the company. 

According to exchange data, the open offer drew bids for 5.3 million shares, which is around 32% of the 16.7 million shares on offer.

VCPL, AMG Media Networks and Adani Enterprises Ltd had also proposed to acquire 1.67 crore equity shares at an offer price of Rs 294 per share.

Back in August, Adani Group revealed plans to acquire a majority stake in the network. A decade ago, NDTV founders Pranoy and Radhika Roy had taken a loan of Rs 4 billion from AMG Media Networks Limited, a company acquired by Adani.

As an offer, the media company issued warrants that allowed the group to claim a 29.1% stake in the newsgroup.

Back in August, NDTV tried to block the transfer of shares, stating that its founders have been barred from buying or selling shares in India's securities market and hence cannot transfer shares that Adani Group was trying to acquire.

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Amazon says it hasn’t fired any employee

In a submission to the Labour Ministry, Amazon has said only those employees who opted for the separation programme have been relieved

By exchange4media Staff | Nov 25, 2022 10:06 AM   |   1 min read

Amazon

Amazon India has informed the labour ministry that it has not fired any employee but relieved those who opted for the separation programme and accepted a severance package.

Representatives of the eCommerce company met the labour ministry official and denied the allegations.

Meanwhile, Amazon warehouse workers across 40 countries have decided to take out protests and walkouts on Friday.

This coincides with the Black Friday sales when online shopping is supposed to peak.

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e4m-DNPA virtual roundtables to address digital media opportunities, big-tech malpractices

The roundtables are the precursor to the e4m-DNPA Future of Digital Media Summit & Awards to be held in January

By exchange4media Staff | Nov 24, 2022 2:47 PM   |   2 min read

dnpa

The digital media ecosystem is today the bedrock of a connected world due to a massive spurt in internet and mobile connectivity. The growing popularity of online shopping, streaming services and gaming is a testament to this fact.

At this opportune time, digital news publishers – one of the major stakeholders in the digital ecosystem –have been trying their best to leverage the thriving digital landscape.

Investments in news production notwithstanding, returns have been comparatively paltry for news publishers despite revenues of tech giants like Meta and Google rising significantly in recent years.



Publishers naturally want a level playing field to ensure that efforts are adequately rewarded and investments pay back rich dividends.

To this end, exchange4media will team up with the Digital News Publishers Association (DNPA) to organise two virtual roundtable conferences with international speakers to decode the 'Publisher-Platform Relationship'.

The agenda for the talks is to discuss the challenges and opportunities in the digital media space. The speakers will also address Big Tech's antitrust practices and how news publishers can safeguard themselves.

The first roundtable will be on 25th November and the next on 9th December. The first roundtable will bring together the best minds to explore the future of digital media and its many challenges.

During the conference, speakers will share highlights of the News Media and Digital Platforms Mandatory Bargaining Code that Australia has recently adopted. They will also discuss the measures that countries across the world need to take for balancing the playing field between publishers and online platforms, creating a more sustainable foundation for the preservation of high-quality journalism.

These roundtables are precursors to the e4m-DNPA “Future of Digital Media Summit & Awards” to be held on 20th January, 2023, in New Delhi.

Following are the list of speakers:

List of speakers:

  • Professor Rodney Sims, Ex Chair of the Australian Competition and Consumer Commission (ACCC) 
  • Mr Tanmay Maheshwari,MD, Amar Ujala (Chairperson,DNPA) 
  • Mr Pawan Agarwal, Dy Managing Director, DB Corp Ltd. 
  • Dr Annurag Batra, Chairman and Managing Editor, Business World and e4m
  • Emma McDonald,Senior Policy Adviser, Minderoo Foundation
  • Mr Peter Lewis, Director,The Australia Institute
  • Mr Paul Thomas, Managing Director,Star News Group Pty Ltd
  • Dr James Meese, Senior Lecturer, RMIT University

Click here to register for the event.

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Amazon India gets labour min summon over voluntary separation programme

The ministry has received a complaint from a body of IT employees calling the recent layoffs unethical and illegal

By exchange4media Staff | Nov 24, 2022 9:25 AM   |   1 min read

Amazon

Amazon India has received a notice from the labour ministry over introducing a voluntary separation programme that was brought in as part of the e-commerce giant's global layoffs.

The summon came after the ministry received a complaint from a body of IT employees calling the layoffs unethical and illegal.

A fortnight ago, Amazon took to cost-cutting measures to increase profitability. It asked staffers in certain units to look for other profiles within the company.

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Colors Kannada tips hat to competitors on World Television Day

As part of the campaign, the channel acknowledged the work done by its competitors

By exchange4media Staff | Nov 23, 2022 1:12 PM   |   2 min read

colors

Keeping its promise to entertain audiences with the tagline of ‘Banna Hosadagide, Bandha Bhigiyagide’ Colors Kannada launched a social media outreach on World Television Day. 

Colors Kannada has taken to social media to wish its audiences on World Television Day.  The most important part of the campaign has been recognising its competition and their popular work.  Colors Kannada posted a video wishing its audiences on the transition of television in Kannada market that involved many popular shows of last decades. The theme of the campaign was related to triggering nostalgia, as a lot of memories from the past days are attached with television.

The video consisting of more than a minute includes the most popular shows of Kannada GEC including that of competitions such as Chandana, Udaya TV, ETV Kannada (Erstwhile name of Colors Kannada), Zee Kannada, Star Suvarna and from Colors Kannada.

The video showcases how Television shows in last decades emerged in engaging audiences of various age groups. The initiative of recognising the works of competition has won the hearts of audiences and wishes are still pouring in for Colors Kannada for its unbiased gesture to celebrate this special occasion.

“Breaking the barriers of competition by keeping aside the race to claim to be the number one channel and wish the competition on their fabulous works, this is extraordinary. This shows why Colors Kannada has remained the favourite entertainment channel over the years,” a netizen commented on the post.

“This post is full of nostalgia as Colors Kannada just took us back to those days of our childhood. Also, taking a step forward to include other channels in this occasion is an amazing effort,” an audience commented.  

N A M Ismail, Associate Vice President, Creative, Colors Kannada, Regional Entertainment said, “This is our genuine approach to wish everyone the World Television Day. As the transition of television shows in Kannada market involves the sweat of many people including that of competition, we have gone ahead to recognise their works beyond the competition between brands.”

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Dr Bhuvan Lall elected as member of International Academy of Television Arts & Sciences

The author and filmmaker has been engaged with the global entertainment business in Hollywood, Europe and India for over three decades

By exchange4media Staff | Nov 23, 2022 9:33 AM   |   1 min read

Bhuvan Lall

Author and filmmaker Dr Bhuvan Lall has been elected as a member of the International Academy of Television Arts & Sciences (International Emmy Awards).

In 2017, Dr Lall published the best-selling biography ‘The Man India Missed The Most - Subhas Chandra Bose’. His second biography is the extensively researched ‘The Great Indian Genius Har Dayal (2020)’. Dr. Lall’s 3rd book is ‘India on the World Stage (2021)’. His latest books are ‘Delhi in the Era of Revolutionaries 1857-1947 (July 2022)’, He is currently writing the biography of Sardar Patel.

Dr Lall has over three decades of top-level decision-making exposure in the global entertainment business in Hollywood, Europe and India. He was also the President of Beverly Hills-based MCorp - Spice Group - a multi-billion dollar Indian multinational.

Previously Dr Lall, as the Secretary-General of the Indian Broadcasting Foundation (2000-03), established the largest M&E trade body in India. He was the SVP of a TV Network (1995). He has held Board Positions in various M&E companies. Dr Lall is currently Patron of the Sardar Patel Memorial Society, UK.

In 2019, Jharkhand Rai University of India bestowed him with the Honorary Degree of Doctor of Philosophy, honoris causa (Ph.D.). He holds a First-Class Masters’ degree in Mass Communication - Film TV Radio Production from Jamia MCRC.

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