‘Dil Vaalon Ki’ Delhi gears up for AdAsia 2011

If AdAsia 2003 in Jaipur was a spectacle to remember, AdAsia 2011 promises to win hearts over in ‘Dil Vaalon Ki’ Delhi. The transformed avatar of the National Capital post the Commonwealth Games seems to be the place for global meetings at present. Soon after the 38th FIPP World Magazine Congress, AdAsia is set to rock the city...

e4m by Deepika Bhardwaj
Updated: Oct 13, 2011 10:17 AM
‘Dil Vaalon Ki’ Delhi gears up for AdAsia 2011

‘Dilli Dil Vaalon Ki – The City of Hearts’, New Delhi is hosting 27th edition of AdAsia, almost 30 years after it played host to the congress in 1982. There has been a world of transformation in the Capital City since that time and the witness to change will be the nearly 1,200 delegates from 20 nations attending AdAsia 2011. Decked and undergone a complete face-lift during Common Wealth Games, the city is all set to bedazzle everyone during the 3 day congress.

Described as ‘one of the Ultimate Cities of a Lifetime to visit and explore’ by National Geographic's Traveler Magazine, Delhi has been the centre for world’s greatest events in the past few years including 19th Commonwealth Games. With a world-class airport, infrastructure, hospitality and transport system, it was a unanimous choice of everyone involved in bringing AdAsia to India in 2007.

Describing the reason, Madhukar Kamath, Group CEO and Managing Director, Mudra Group and Chairman, AdAsia 2011 Organizing Committee, says, “I was leading the delegation from India in 2007, when we made a pitch for AdAsia 2011. We did a quick check on other options before arriving on Delhi. Goa was a temptation because last many festivals had happened there but when you are talking about 1000-1200 people, Goa doesn’t have facilities for a gathering like that. Else Goa could have been a good choice. Hyderabad was also under consideration, as large congresses have held there, facilities are excellent but direct flights to Hyderabad from other countries/cities could be an issue. Delhi turned out to be a unanimous choice, because one, for the Commonwealth Games the preparations had just begun, second Delhi as a location allows you to have pre and post tours. So Delhi was a natural choice.”

Taj Palace would be the hottest destination to be at during AdAsia with riveting talks in the mornings and ultimate entertainment in the evenings. The four scintillating gala evenings to be held at Taj Palace, Hotel Ashoka and Kingdom of Dreams will feature special performances specially crafted for the congress attendees. Welcoming the delegates will be an extravagant Opening Gala on Day 1 followed by an India theme evening on Day 2 to showcase the wonders of incredible India. Day 3 will feature a Vietnamese evening - the country that is privileged to host the next AdAsia event slated for 2013. Finally, on Day 4, the curtains will rise for the not-to-be-missed colourful extravaganza, Kingdom of Dreams. Billed as the century's most novel tourist attraction, the Kingdom of Dreams uses technological wizardry to bring to life a blend of India's art, culture, heritage, crafts, cuisine and performing arts.

It’s not only the engaging sessions and entertainment inside Taj that one can expect from the congress, but some amazing fun too. Delhi as a destination has been packaged with tours to Jaipur, Agra, Goa, Kerala and Golden triangle scheduled before and after the congress. As there is a special ‘Accompanying Person Program’, while delegates attend the thoughtful session, their partners can rest assured of a great time visiting Taj Mahal, National Gallery of Modern Art, Gandhi Multimedia Museum, Delhi Museum, Qutub Minar and a lot more.

Post Formula 1, action in the Capital will continue with AdAsia 2011…..

AdAsia 2011 is being held from October 31–November 3 in New Delhi.
Visit http://www.adasia2011.com for more details.

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