Gatorade has been enabling Neeraj’s performance since he came on board as brand ambassador last year, enabling the athlete to extensively understand and work on his hydration, training and meet his match-day nutritional needs to power him through the Commonwealth Games 2018
The campaign revolves around one of Indian cricket’s biggest fan symbols, Team India super fan – Sudhir Kumar Chaudhary. He is shown as the face of SPSN’s rallying cry ‘Rang De Tiranga’ that asks fans to show their support for the tricolour and the Indian athletes.
If AdAsia 2003 in Jaipur was a spectacle to remember, AdAsia 2011 promises to win hearts over in ‘Dil Vaalon Ki’ Delhi. The transformed avatar of the National Capital post the Commonwealth Games seems to be the place for global meetings at present. Soon after the 38th FIPP World Magazine Congress, AdAsia is set to rock the city...
The Organising Committee (OC) of the Commonwealth Games has come up with an 8-page newspaper, christened ‘Village News’. The newspaper is being circulated at the Games village from October 6, 2010 onwards and will be continued for the entire duration of the Games.
The grand spectacle of the CWG opening ceremony has silenced all critics and has garnered praise from all quarters. So, does this mean that CWG as a property has now suddenly turned attractive to many advertisers, or is it status quo and the property remains as ‘thanda’ as it always has been?
Delhi as a metro is not big on graffiti. But lately, one sees its scrawl and the legend inscribed is worrying – Pro rich, anti poor, CWG sucks. The Commonwealth Games are barely 190 days away, but work on the stadiums is yet to be completed. Plus the Capital is a dug out zone with construction material strewn around and burdened by an inflating Games budget. Sandeep Bamzai wonders why most of the media is silent on such an important issue.