INOX cheers for Team India at CWG: ‘Chookega Nahin, Jeetega India’
The campaign features athletes Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya Sen, Sakshi Malik & Lovlina Borgohain
As the Official Sponsor of Team India, INOX Group has unveiled the ‘Chookega Nahin, Jeetega India’, campaign to support and cheer Team India at the Birmingham Commonwealth Games.
The campaign features athletes Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya Sen, Sakshi Malik and Lovlina Borgohain. It honours and celebrates the unique attributes of sportspersons, which make them fight back after narrowly missing on moments of glory, in their sporting careers.
The ‘Chookega Nahin, Jeetega India’ experiential campaign is curated by INOX and will be promoted through unique experiential activations at cinemas, radio campaign and digital mediums. INOX Group is associated with the Commonwealth Games 2022 as the Official Sponsor of Team India.
Speaking about the launch of the campaign, Alok Tandon, Chief Executive Officer – INOX Leisure Ltd. said, “As brand INOX, sporting events mean much more to us than mere brand initiatives. We not only celebrate sports, but also aim to enliven the unique attributes of sports and sportsmanship, and engage our audiences. With this campaign, we celebrate the spirit of fightback, which the athletes make, after they narrowly miss triumphs. We want the athletes to know we are backing them to emerge triumphant and bring glory to the country. It is an honor for INOX Group to have renowned star athletes like Bajrang Punia, Manpreet Singh, Sathiyan Gnanasekaran, Lakshya Sen, Sakshi Malik and Lovlina Borgohain, featuring in our campaign. We wish the very best for Team India’s campaign at the Commonwealth Games at Birmingham.”
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