CMOs of some of the biggest brands and senior planners have welcomed the move to hold the Effies judging process for the first time in Delhi.

Deepika Bhardwaj Nov 30, 2011 10:13 AM

As the corporation becomes larger than the state, it cannot stay disconnected from the problems of society. It has to contribute. This fortnight, Suman Srivastava stresses on supporting what some are calling ‘Conscious Capitalism’…

Suman Srivastava Nov 15, 2011 8:55 AM

Correspondent Sai Prasanna is brimming with questions as she wonders about the ‘intellectual caliber’ of journalists. On the other hand, she is as upbeat about digital media as the industry…

Sai Prasanna Nov 12, 2011 7:16 AM

AdAsia 2011 was a huge learning experience and exchange4media has put together 10 key takeaways from the mega event for those who could not make it to the congress.

Shree Lahiri Nov 7, 2011 8:16 AM

Shree Lahiri has had a full week attending all three days of AdAsia 2011 and finds the takeaways from the congress priceless. Here is her account and summation of the key points of the mega event...

Shree Lahiri Nov 5, 2011 8:49 AM

Panellists at the session on ‘Conscious Capitalism’ raised some relevant issues regarding what businesses should do to adapt to conscious capitalism, what limitations they face, and whether there is a need to make a fundamental change in the organisation.

Dipali Banka Nov 4, 2011 12:18 PM

The session on ‘Marketing to Women Speakers’ saw speakers Abheek Singhi, BCG India and Yeonhee Kim, BCG Korea, decipher the complexities and the uniqueness of marketing to women…

Shree Lahiri Nov 4, 2011 12:17 PM

“In marketing, a revolution is going on. The language ‘new’ doesn’t exist, it’s been replaced by ‘NOW’. It’s time to give the power to the people,” urged Robert Senior, Creative Chairman, Saatchi & Saatchi, while speaking on ‘The Pursuit of Big Ideas in the Age of Now’.

Shree Lahiri Nov 4, 2011 12:16 PM

The much awaited session of Day 3 at AdAsia 2011 was the valedictory keynote address of Indra Nooyi, Chairman and Chief Executive Officer, PepsiCo, and she didn’t disappoint...

exchange4media Mumbai Bureau Nov 4, 2011 11:23 AM

As the AdAsia 2011 winds down, Alok Agrawal, COO - SW Asia, Cheil Worldwide, sums up the key points and takeaways of the congress and gives a glimpse of how the advertising and media world is set to change in the very near future…

Alok Agrawal Nov 4, 2011 9:07 AM

After three full days of listening to 50-odd speakers over 15 sessions, I would say, the future is still uncertain, but we do know that we have to deal with this uncertainty in the most creative way and without any fear, writes Madison’s Lara Balsara.

Lara Balsara Nov 4, 2011 8:55 AM

Industry stalwarts Mainardo de Nardis, Kelly Clark and Bob O’Leary got together to discuss ways to negotiate emerging media trends to formulate the best media plan and get the best bang for a client’s money in the session on ‘Media Fragmentation: How To Navigate Through Traffic’.

Srabana Lahiri Nov 3, 2011 9:31 AM

The Coca Cola Company’s Joseph Tripodi and McCann Worldgroup India’s Prasoon Joshi engaged in a lively debate on ‘Marketing 3.0: New rules of engagement’. Tripodi also elaborated on Coca Cola’s new communication approach of ‘Liquid & Linked’.

Dipali Banka Nov 3, 2011 9:30 AM

The session on ‘Acts, not Ads’ saw Chris Thomas, BBDO India and Simon Bond, BBDO Proximity Worldwide highlight how in today’s evolving media landscape, ad messages have led to big social acts or movements that again can bring about and drive social changes.

Shree Lahiri Nov 3, 2011 9:28 AM

It was yet another full day of sessions, networking and debates at AdAsia 2011. Team Vietnam set the mood for the evening and had nearly all present to don the typical Vietnamese hat…

Shree Lahiri Nov 3, 2011 9:25 AM

Cheil Worldwide’s Alok Agrawal is overwhelmed by the new perspectives on ideas presented on Day Two of the ongoing AdAsia 2011. And his effort beyond AdAsia would be to keep the windows of his mind open and the hinges well-oiled…

Alok Agrawal Nov 3, 2011 9:23 AM

Day Two at AdAsia 2011 showcased a lot of excellent work that makes one feel restive. Publicis Capital’s Anirban Mozumdar hopes that this feeling stays once one gets back to the beckoning grind – to innovate and experiment…

Anirban Mozumdar Nov 3, 2011 9:19 AM

Vikram Sakhuja, Michael Boneham, Sandeep Ghosh, Robin Wight and Deepa Prahalad discussed about building trust in brands in a trust deficit world. According to them, brands need to focus on psychological equity along with the fundamental market-place equity of price, distribution and media salience to achieve this.

Dipali Banka Nov 3, 2011 9:16 AM

Till some years ago, chat rooms were ‘the’ social networking platforms. Today, it is Twitter and Facebook. So where will netizens move to from here? This was discussed at length by a panel comprising Kate Day, Arvind Rajan and Earl Wilkinson, and moderated by Rishad Tobaccowala.

Shree Lahiri Nov 2, 2011 11:37 AM

“There’s going to be no offline and online… seize the opportunity.” This was urged by Nikesh Arora, Senior VP and Chief Business Officer, Google, who spoke about ‘Conversation as a Route to Driving Certainty’.

Shree Lahiri Nov 2, 2011 11:24 AM