Date-wise News
It’s official: Bobby Pawar is Chief Creative Officer & Managing Partner, JWT India?blur=25

 Putting all speculations to rest, Bobby Pawar has confirmed to exchange4media that he is headed to JWT India as Chief Creative Officer and Managing Partner. The development fills in a long term void at JWT India.

Noor Fathima Warsia Nov 21, 2011 3:46 PM

Maxx Mobile moves media biz to Prachar?blur=25

Maxx Mobile has moved its media business to Prachar. The incumbent on the business was MPG India. The account size is in the vicinity of Rs 30 crore.

Noor Fathima Warsia Nov 21, 2011 12:27 PM

Smirnoff brings out the ‘I’ in its new campaign?blur=25

Smirnoff seeks to stand out in a market otherwise dominated by whisky and beer brands with its new campaign that seeks to bring out the individuality of its youth TG. The ad has been created by JWT.

Arwa Sultanali Nov 21, 2011 10:48 AM

Cut the Crap cuts it online first time two years after launch?blur=25

Cut the Crap, the agency launched by Jagdish Acharya two years ago, has an online presence now with a website that talks only work and no crap.

Deepika Bhardwaj Nov 21, 2011 10:43 AM

Bindass banks on music events to connect with youth?blur=25

In its attempt to better connect with the youth TG, UTV Bindass is associating with various on-ground events and looks to create some of its own platforms too.

exchange4media Staff Nov 21, 2011 10:34 AM

Pitch CMO Summit 2011 kicks off in Mumbai today?blur=25

Stage is set for the three-city Pitch CMO Summit 2011, which gets underway in Mumbai today. The Summit will see marketing veterans like Chander Mohan Sethi (Reckitt Benckiser), Lutz Kothe (Volkswagen), Krishnadeep Baruah (RIM India), Anuradha Aggarwal (Vodafone India) and many others as speakers...

exchange4media Staff Nov 21, 2011 10:20 AM

Guest Article:  Google+ brand pages Vs Facebook fan pages?blur=25

Yashraj Vakil, COO, Red Digital, does a quick comparison between Google+ brand pages and Facebook fan pages and lists the points where both score over the other…

Yashraj Vakil Nov 21, 2011 9:53 AM

Tehri Hydro Development Corporation of India scouts for creative agencies?blur=25

Tehri Hydro Development Corporation of India has invited tenders for empanelment of creative agencies. The agencies will be empanelled for a period of two years. The last date for submission of applications is December 5, 2011.

Deepika Bhardwaj Nov 21, 2011 9:41 AM launches its first ever TV campaign?blur=25 has launched its first television commercial in a bid to enhance 360 degree brand visibility and reach out to a larger audience base in Tier II and III cities.

Priyanka Nair Nov 21, 2011 9:39 AM

Tanishq targets working women with sub-brand Mia?blur=25

Tanishq has expanded its portfolio with the launch of Mia, which is targeted at working women. The company has spent Rs 5 crore on an extensive marketing campaign for the brand, with a special focus on digital media.

Suraj Ramnath Nov 21, 2011 9:14 AM

Shyam Chhabria joins ET NOW as Head of Branded Content?blur=25

ET NOW has appointed Shyam Chhabria as Head of Branded Content. Based out of Mumbai, Chhabria will focus on creating stronger relationship with prospective clients by designing properties that address client needs and make for interesting viewing. He will be reporting to Hemant Arora, Chief Sales Officer, Times Television Network.

Suraj Ramnath Nov 21, 2011 8:31 AM

IMPACT Annv Spl: Srinivasan Swamy’s 7 tips to make a successful pitch?blur=25

Insightful thinking and outstanding creative need to be packaged well and presented with drama, confidence and flourish, emphasises Srinivasan Swamy, RK Swamy BBDO.

Srinivasan Swamy Nov 21, 2011 8:29 AM

Pearson Education’s DigiClass records 300% YoY growth?blur=25

Bullish on growth, Pearson Education Services has entered the mass media space for the first time with a multi-media campaign to promote its ICT-based solution DigiClass with Anil Kumble as brand ambassador.

Sai Prasanna Nov 21, 2011 8:04 AM

Fossil records 50% overall growth; targets same rate next fiscal?blur=25

Riding high on the spurt in malls all over the country, Global retailer Fossil has seen a growth of 50 per cent over a small base. The retailer looks to continue to grow with its partners, both in terms of distribution spread and brands.

Sai Prasanna Nov 21, 2011 7:52 AM

Elvis Sequeira quits Cheil Worldwide Southwest Asia?blur=25

After a stint of a little more than six months, Elvis Sequeira has called it quits as National Creative Director of Cheil Worldwide Southwest Asia.

Deepika Bhardwaj Nov 21, 2011 7:42 AM

IBF, INS express concern over SC decision in Times Now case?blur=25

Both Indian Broadcasting Foundation and the Indian Newspaper Society have come out strongly against the recent decision of the Supreme Court that dismissed the Special Leave Petition filed by Times Now, which sought relief against a High Court decree that stipulated the channel to deposit Rs 20 crore and furnish bank guarantee for Rs 80 crore, to hear an appeal in defamation case.

exchange4media Staff Nov 21, 2011 7:40 AM

Vedanta appoints Lodestar UM as its media agency?blur=25

Vedanta, the London-based diversified metals and mining company, has appointed Lodestar UM as its media agency. Ogilvy India has been associated with Vedanta for its creative requisites.

Noor Fathima Warsia Nov 21, 2011 7:37 AM