Shyam Chhabria joins ET NOW as Head of Branded Content

ET NOW has appointed Shyam Chhabria as Head of Branded Content. Based out of Mumbai, Chhabria will focus on creating stronger relationship with prospective clients by designing properties that address client needs and make for interesting viewing. He will be reporting to Hemant Arora, Chief Sales Officer, Times Television Network.

e4m by Suraj Ramnath
Updated: Nov 21, 2011 8:31 AM
Shyam Chhabria joins ET NOW as Head of Branded Content

ET NOW has appointed Shyam Chhabria as Head of Branded Content. Based out of Mumbai, Chhabria will focus on creating stronger relationship with prospective clients by designing properties that address client needs and make for interesting viewing. He will be reporting to Hemant Arora, Chief Sales Officer, Times Television Network.

Commenting on the appointment, Hemant Arora said, “I am delighted to welcome Shyam Chhabria to his new role as Head of Branded Content. With his experience in creating business units and content supported by advertisers, he will be able to add tremendous value to the branded solutions offered by ET NOW.”

Chhabria has over 14 years’ experience in sales & marketing, seven of which have been in the media & entertainment sector. Over the last few years, he has created and managed standalone units for three leading organisations – NDTV Media, Balaji Telefilms and Seventy EMG.

On his new role, Chhabria said, “I am very excited to be part of such a dynamic and motivated environment of ET NOW, a part of the Times Television Network. Driving brand solutions for television, both in terms of content and sales, is something I am very passionate about and ET NOW is a perfect platform to connect brands to evolved Indian audiences.”

 

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