Paprika Media fortifies events biz

One year after venturing into the events business, Paprika Media is now fortifying its operations and is also aggressively promoting its key event, Timeout Food Awards, which will be held in December 2011.

e4m by Arwa Sultanali
Updated: Nov 11, 2011 8:18 AM
Paprika Media fortifies events biz

Paprika Media has announced its expansion plans into the events business.

Commenting on the events venture, Rajnish Rawat, COO- Paprika Media calls it profitable for Paprika Media and contributing to the growth of the company.”

Paprika Media had created an activation division to conceptualize and create events for brands who would like to engage their audience by giving them a unique and memorable experience.

“These experiences led events which are built around client’s brand and communication objectives are under the activation division, “Rawat said.

The company has already conceptualized Tollywood Film Awards, created gourmet food projects for reputed banks like ICICI and Citibank.

And over one year, Paprika Media in this division has garnered a strong bank of clients like Absolut, LG, Lenovo, Diesel, ICICI bank, Mastercard, Nine hills, Ballentine, UB, Woodland etc.

Apart from activations, they want to expand the presence of the Time Out brand in the magazine category and deepen the existing relationship with Time Out readers and followers through events.

This year, they are organising Timeout Food Awards which will be an annual event aimed at creating the most credible awards in the food and drinks industry and recognizing India's best eateries.

Apart from these, Paprika Media has recently conducted Timeout events regarding photography, book reading, hotdog festival, live music events and many more.

Rawat further added, “The plan is to create a culture and organization that will consistently deliver memorable experiences for both brands as well as audiences.”

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