The direct selling industry in India is estimated to be over Rs 7,000 crore, growing at 24 per cent annually. Oriflame claims to have 20-30 per cent share of this industry. Sharmili Rajput, Marketing Director, Oriflame India speaks about how this was achieved while connecting better with Indian women.
The Indian Readership Survey 2011 Q2 results have not brought any cheer for some of the topline dailies in Chhattisgarh. Besides, nearly all top ten periodicals have also faced readers’ apathy as they reported loss of a average issue readership of almost a lakh over last year.
Average issue readership (AIR) of the top ten magazines in Andhra Pradesh have shown mixed results as per the IRS 2011 Q2 data. The Week has seen a three-digit growth over last year. Telugu magazine Swati Sapari Vara Patrika leads the list with an AIR of 4.32 lakh, but has seen a 19 per cent decline over last year.
Ministry of Food Processing Industries has chosen 15 agencies to work on its creative and media strategies. The agencies have been empanelled for a period of three years. The Ministry had called for a multi-agency pitch for empanelment of media/ advertising agencies in May this year.
Delhi On The Go, touted as India’s first free daily English newspaper, was launched in the Capital on October 12, 2011. The brainchild of two Delhi-based entrepreneurs, Ankit Dhawan and Virat Mohan, Delhi On The Go is said to be the only newspaper currently targeted at the Delhi commuters.
Heineken, the well-known beer brand launched in India by United Breweries Ltd, has embarked on an OOH campaign, titled ‘Open your world’. Portland is handling the outdoor duties for the beer brand, while Weiden+Kennedy is the creative agency on the account.
Digital and shopper marketing are the two pillars of growth. While advertising spends are growing 4-5 per cent, the growth in these areas is 25-30 per cent. Who wouldn’t want to be in something that is growing 4-5 times faster? Clients want it, marketers need solutions for it and thus we have to be experts in it. Half of Leo Burnett’s revenues are expected to come from these areas in the next 2-3 years.