Date-wise News
 IRS 2011 Q2: Growth in readership for topline dailies in Rajasthan; periodicals dip

Topline dailies in Rajasthan have seen a growth in average issue readership (AIR) as per the IRS 2011 Q2 results, with seven Hindi dailies securing a place among the top 10 in the state. The top five dailies have added an overall 5.34 lakh readers over last year.

Sai Prasanna Oct 14, 2011 10:17 AM

 IRS 2011 Q2: AIR of Punjabi & Hindi dailies decline in Punjab

Barring Ajit, there has been no growth in the AIR for other Punjabi dailies in Punjab as per the IRS 2011 Q2 results. Hindi and English dailies, too, have witnessed decline in AIR. Dainik Bhaskar is the only Hindi daily that has grown over the last year.

Nitin Pandey Oct 14, 2011 10:15 AM

 IRS 2011 Q2: Daily Excelsior leads in J&K; decline for Amar Ujala, Punjab Kesari

With top three magazines have seen decline in readership in Jammu and Kashmir, the average issue readership of most periodicals has either declined or was static in the last one year in the state as per the IRS 2011 Q2 results.

Nitin Pandey Oct 14, 2011 10:14 AM

 IRS 2011 Q2: Dailies see growth in Gujarat; Sandesh adds 2.02 lakh readers in a year

Dailies in Gujarat have seen a much more significant year-on-year performance as per the IRS 2011 Q2 results. Five out of the top ten papers have added 5.14 lakh readers over last year.

Sai Prasanna Oct 14, 2011 10:12 AM

Pitch Exclusive: Sharmili Rajput’s formula for connecting well with Indian women

The direct selling industry in India is estimated to be over Rs 7,000 crore, growing at 24 per cent annually. Oriflame claims to have 20-30 per cent share of this industry. Sharmili Rajput, Marketing Director, Oriflame India speaks about how this was achieved while connecting better with Indian women.

exchange4media Staff Oct 14, 2011 10:10 AM

 IRS 2011 Q2: Magazines on the decline in Chhattisgarh; mixed bag for dailies

The Indian Readership Survey 2011 Q2 results have not brought any cheer for some of the topline dailies in Chhattisgarh. Besides, nearly all top ten periodicals have also faced readers’ apathy as they reported loss of a average issue readership of almost a lakh over last year.

Nitin Pandey Oct 14, 2011 10:07 AM

Spatial Access turns 8; eyes expansion and to revamp ops

Spatial Access, a company that looks at measuring all kinds of marketing investments, , has turned eight. To mark the occasion, the company has unveiled its new logo and also announced plans for restructuring its business and expansion into other parts of the world.

Arwa Sultanali Oct 14, 2011 9:57 AM

 IRS 2011 Q2: Mixed bag for magazines in Andhra; Swati Sapari Vara Patrika leads

Average issue readership (AIR) of the top ten magazines in Andhra Pradesh have shown mixed results as per the IRS 2011 Q2 data. The Week has seen a three-digit growth over last year. Telugu magazine Swati Sapari Vara Patrika leads the list with an AIR of 4.32 lakh, but has seen a 19 per cent decline over last year.

Arwa Sultanali Oct 14, 2011 9:53 AM

6 Indian entries in Festival of Media Asia awards’ shortlist

Six entries from India have been shortlisted for the Festival of Media awards, which will be held in Singapore on November 15, 2011. Mindshare has two shortlists, while LMG, Maxus, Lodestar UM and Mediacom have one shortlisted entry each.

Shanta Saikia Oct 14, 2011 9:21 AM

Cabinet nod to digitisation of cable TV network

The Cabinet has given the go ahead to digitisation with addressability of the cable TV sector on priority basis. The digitization will be carried out in four phases, with the sunset date for analogue cable TV services as December 31, 2014.

exchange4media Staff Oct 14, 2011 9:08 AM

10 key takeaways from 38th FIPP World Magazine Congress

The 38th FIPP World Magazine Congress saw two days of concentrated discussions on various issues impacting the global magazine business. exchange4media team has pulled out 10 key trends that stood out in these conversations.

exchange4media Staff Oct 14, 2011 9:02 AM

Ashvini Yardi quits Colors; to explore entrepreneurial opportunities

Ashvini Yardi, Head of Programming, Colors, has moved on from the channel to explore entrepreneurial opportunities in the films domain.

exchange4media Mumbai Bureau Oct 14, 2011 9:02 AM

Vishwanath Iyer joins Big FM as Cluster Head for Karnataka & Kerala

Reliance Broadcasting Network Ltd (RBNL) has appointed Vishwanath Iyer as Cluster Head for Big FM, Karnataka and Kerala. He will be reporting to Jayant Bhokare, Regional Head, Big Connect (South).

exchange4media Bangalore Bureau Oct 14, 2011 8:59 AM

Ministry of Food Processing Industries empanels 15 agencies in Delhi

Ministry of Food Processing Industries has chosen 15 agencies to work on its creative and media strategies. The agencies have been empanelled for a period of three years. The Ministry had called for a multi-agency pitch for empanelment of media/ advertising agencies in May this year.

Deepika Bhardwaj Oct 14, 2011 8:57 AM

Delhi commuters now to get their news from Delhi On The Go

Delhi On The Go, touted as India’s first free daily English newspaper, was launched in the Capital on October 12, 2011. The brainchild of two Delhi-based entrepreneurs, Ankit Dhawan and Virat Mohan, Delhi On The Go is said to be the only newspaper currently targeted at the Delhi commuters.

exchange4media Staff Oct 14, 2011 8:55 AM

Heineken ‘opens a new world’ with OOH campaign

Heineken, the well-known beer brand launched in India by United Breweries Ltd, has embarked on an OOH campaign, titled ‘Open your world’. Portland is handling the outdoor duties for the beer brand, while Weiden+Kennedy is the creative agency on the account.

exchange4media Staff Oct 14, 2011 8:54 AM

<b>Jarek Ziebinski</b>, President, Leo Burnett & Arc Asia Pacific

Digital and shopper marketing are the two pillars of growth. While advertising spends are growing 4-5 per cent, the growth in these areas is 25-30 per cent. Who wouldn’t want to be in something that is growing 4-5 times faster? Clients want it, marketers need solutions for it and thus we have to be experts in it. Half of Leo Burnett’s revenues are expected to come from these areas in the next 2-3 years.

exchange4media Staff Oct 14, 2011 12:00 AM