Channel [v] gears up for Nokia Indiafest 2012

After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.

e4m by Suraj Ramnath
Updated: Dec 15, 2011 8:06 AM
Channel [v] gears up for Nokia Indiafest 2012

 Goa will soon see an invasion of the best of fresh and young talent from across the country as Channel [v]’s Nokia Indiafest prepares to engage and entertain in its second edition in January 2012. Cutting across boundaries and spread over two days - 27th and 28th January, Channel [v]’s Nokia Indiafest brings together the most talented youth of the country on one common platform. The action-packed two days will present the culmination of a roller-coaster journey of exciting minifest and zonal competitions leading to the grandest festival ever!

Reaching out to 240 colleges across more than 8 cities through mini fests and zonal competitions, colleges would compete with each other in an eclectic mix of 30 challenging competitions ranging from theatre to music to fashion to sport and more, the scale of the fest will leave both participants and audiences awestruck!

Speaking of this initiative, Prem Kamath, EVP & GM, Channel [v] said, '' As the leading broadcaster of the country, the Star Network is dedicated to pioneering initiatives that engage, inspire and empower our audiences. At Channel [v], we realize that there is so much of untapped talent out there just waiting for the right window to showcase themselves. We are pleased to be able to provide that platform for them. An inter-college festival that brought a wave of change in the way youth considered their own talent, the buzz around Channel [v] Nokia Indiafest 2012 is picking up pace in every part of the country and has everyone gearing up for a roller-coaster ride in the New Year. The fest has seen overwhelming enthusiasm among the youth and is becoming a destination for all the talent out there that is waiting to be discovered.”

Adding his further comments on the marketing strategies for Indiafest, Kamath continued, “We are using mass media, the entire Star Network as a television medium, digital, on ground activation and also radio for the marketing of Nokia Indiafest 2012.”

Commenting on the promotions and marketing, Viral Oza, Marketing Director, Nokia India Pvt Ltd, said, “Youth is a very important target segment for us at Nokia. India is one of the ‘youngest’ nations in the world with its high youth population. We are constantly looking at ways to connect the youth with their passions – be it sports, entertainment or art. For us associations go beyond mere sponsorship opportunities. Our focus has always been to engage with the youth and our consumers through newer, richer experiences. We will be advertising on television and print. On TV, we will advertise on the Star TV network -- Channel [V], Star One and Star Gold.”

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