Broadcasters in India have turned their attention to the music genre and 2011 has already seen the launch of two Hindi music-only channels – Mtunes and Mix. But can this Rs 300-350 crore ad market take more players? Advertisers and media buyers are not too convinced.
Not much has been heard from Channel [v] of late. However, the channel has been rebranding itself, introducing several new shows and shoring up its music content. With the advent of the new year, Channel [v] is on an aggressive growth path. Prem Kamath, General Manager, Marketing, shares the channels plans with exchange4media.