prem-kamath
Prem Kamath puts in his papers at STAR India?blur=25

Kamath, Executive Vice President & General Manager, Channel [v] and Star Pravah at STAR India, has decided to move on from the organisation. He is currently serving his notice period

exchange4media Staff Jun 7, 2014 11:02 AM

We are faithful to the audience and not the genre: Prem Kamath?blur=25

In a free-wheeling conversation, the Head of Channel V talks about the rationale behind the brand’s shift in positioning from being a music channel to a youth GEC

Abhinav Trivedi Jul 18, 2013 7:58 AM

Youth GE Channel V gears for its next big challenge?blur=25

After enabling appointment viewing in the youth genre, Channel V’s next quest would be to up ratings & revenue to show return on investments

Synjini Nandi Nov 19, 2012 7:16 PM

Youth channels crack the digital code?blur=25

Youth and music channels are undertaking innovative activities in the digital space to create a captive audience

Synjini Nandi Aug 13, 2012 8:17 PM

Channel [v] to go without Bollywood music?blur=25

The channel plans to increase hours of show programming and build on its focus on original content for the youth

exchange4media Staff Jun 26, 2012 1:09 AM

Channel V bullish on its new show ‘Suvreen Guggal’?blur=25

The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show

Priyanka Nair Mar 22, 2012 12:18 PM

Channel V bullish on its new show ‘Suvreen Guggal’?blur=25

The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show

Priyanka Nair Mar 22, 2012 12:17 PM

Channel V bullish on its new show ‘Suvreen Guggal’?blur=25

The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show

Priyanka Nair Mar 22, 2012 12:16 PM

Channel [v] gears up for Nokia Indiafest 2012?blur=25

After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.

Suraj Ramnath Dec 15, 2011 8:06 AM

Fragmentation of a niche: a music dilemma – content or commodity...?blur=25

Broadcasters in India have turned their attention to the music genre and 2011 has already seen the launch of two Hindi music-only channels – Mtunes and Mix. But can this Rs 300-350 crore ad market take more players? Advertisers and media buyers are not too convinced.

Noor Fathima Warsia Sep 12, 2011 8:29 AM

We’ve grown about 120 pc since relaunch in August 2009: Prem Kamath, Channel [v]?blur=25

In conversation with e4m, Prem Kamath, Executive Vice President and GM, Channel [v], speaks at length about the channel’s growth over the years, the content strategy, catering to the youth segment, and more...

Shanta Saikia Aug 30, 2011 11:08 AM

What does the youth want – channels share their expertise?blur=25

A TG as erratic as the youth is difficult to decipher and needs constant tracking. Music/ youth channels like MTV, Channel [v] and Bindaas have taken the lead in demystifying this segment. exchange4media takes a look at their initiatives.

Fatema Rajkotwala Jan 12, 2011 8:08 AM

Channel [v] chalks out aggressive plans; music to remain a big part of programming mix?blur=25

Not much has been heard from Channel [v] of late. However, the channel has been rebranding itself, introducing several new shows and shoring up its music content. With the advent of the new year, Channel [v] is on an aggressive growth path. Prem Kamath, General Manager, Marketing, shares the channels plans with exchange4media.

Khushboo Tanna Jan 15, 2010 8:05 AM