With an emphasis on responsible reporting, many channels carried commercial-free programmes and turned their news channel rooms into help desks

Neethu Mohan Aug 28, 2019 8:17 AM

The channel has recently changed their strategy to become a 24-hour music channel, from a youth general entertainment channel

Sarmistha Neogy Sep 19, 2016 8:09 AM

The ‘Channel V The Shallowest Place on TV’ campaign supersedes Channel V’s latest rebranding initiative to become a 24 hour all music channel

exchange4media Staff Sep 17, 2016 7:39 AM

Season 4 will be hosted by Abhay Deol, accompanied by a celebrity who will talk of a teen crime story that they have experienced or witnessed in the course of their lives. The one-hour show will showcase 13 episodes

exchange4media Staff Aug 23, 2014 9:37 AM

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 10:15 AM

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 9:51 AM

Broadcast players are repositioning themselves to cater to new and evolving tastes, expand their brand identity, and add new set of audiences

Abhinav Trivedi Nov 28, 2013 9:17 AM

Rajesh Khanna, GM - Operations, Channel UFX talks about the void in the youth market in South India and the channel’s efforts in catering to this rapidly evolving TG

exchange4media Staff Sep 30, 2013 8:19 AM

In a free-wheeling conversation, the Head of Channel V talks about the rationale behind the brand’s shift in positioning from being a music channel to a youth GEC

Abhinav Trivedi Jul 18, 2013 7:58 AM

Hindi GECs such as Sony, Life OK & Colors have evolved their crime genre quotient to showcase real-life stories in a bid to attract new viewers

Synjini Nandi Dec 13, 2012 7:35 PM

Danish Khan, VP & Head – Marketing, SET has put in his papers after a stint of 10 yrs. He is expected to join Channel V

Synjini Nandi Dec 6, 2012 7:14 PM

After enabling appointment viewing in the youth genre, Channel V’s next quest would be to up ratings & revenue to show return on investments

Synjini Nandi Nov 19, 2012 7:16 PM

Youth and music channels are undertaking innovative activities in the digital space to create a captive audience

Synjini Nandi Aug 13, 2012 8:17 PM

The television medium has always been used as a marketing platform for movies. The latest trend is the advent of movie marketing in daily soaps

Synjini Nandi Jul 4, 2012 1:50 AM

The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show

Priyanka Nair Mar 22, 2012 12:18 PM

The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show

Priyanka Nair Mar 22, 2012 12:17 PM

The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show

Priyanka Nair Mar 22, 2012 12:16 PM