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With an emphasis on responsible reporting, many channels carried commercial-free programmes and turned their news channel rooms into help desks

Neethu Mohan Aug 28, 2019 8:17 AM

Will Channel V's latest repositioning guarantee more viewership and better connect with the youth?

The channel has recently changed their strategy to become a 24-hour music channel, from a youth general entertainment channel

Sarmistha Neogy Sep 19, 2016 8:09 AM

BBH India creates new campaign for Channel V, rebrands it as 'The Shallowest Place on TV'

The ‘Channel V The Shallowest Place on TV’ campaign supersedes Channel V’s latest rebranding initiative to become a 24 hour all music channel

exchange4media Staff Sep 17, 2016 7:39 AM

Channel V to launch Gumrah season 4 with Abhay Deol as host

Season 4 will be hosted by Abhay Deol, accompanied by a celebrity who will talk of a teen crime story that they have experienced or witnessed in the course of their lives. The one-hour show will showcase 13 episodes

exchange4media Staff Aug 23, 2014 9:37 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 10:15 AM

With a 35% hike, we still want to be the most effective medium for advertisers: Aditya Swamy

On the back of an upsurge in viewership, higher stickiness with new content & a brand-new channel environment, the spike in ad rates is a win-win for advertisers and us, says Aditya Swamy, EVP & Business Head, MTV India

Priyanka Mehra Jul 24, 2014 9:51 AM

B'casters turn to rebranding to break clutter in a new digitised world

Broadcast players are repositioning themselves to cater to new and evolving tastes, expand their brand identity, and add new set of audiences

Abhinav Trivedi Nov 28, 2013 9:17 AM

"Media convergence has helped content integration for youth"

Rajesh Khanna, GM - Operations, Channel UFX talks about the void in the youth market in South India and the channel’s efforts in catering to this rapidly evolving TG

exchange4media Staff Sep 30, 2013 8:19 AM

We are faithful to the audience and not the genre: Prem Kamath

In a free-wheeling conversation, the Head of Channel V talks about the rationale behind the brand’s shift in positioning from being a music channel to a youth GEC

Abhinav Trivedi Jul 18, 2013 7:58 AM

Inspired by true ‘crime’ incidents, on a TV near you

Hindi GECs such as Sony, Life OK & Colors have evolved their crime genre quotient to showcase real-life stories in a bid to attract new viewers

Synjini Nandi Dec 13, 2012 7:35 PM

Danish Khan heads to Channel V

Danish Khan, VP & Head – Marketing, SET has put in his papers after a stint of 10 yrs. He is expected to join Channel V

Synjini Nandi Dec 6, 2012 7:14 PM

Youth GE Channel V gears for its next big challenge

After enabling appointment viewing in the youth genre, Channel V’s next quest would be to up ratings & revenue to show return on investments

Synjini Nandi Nov 19, 2012 7:16 PM

Youth channels crack the digital code

Youth and music channels are undertaking innovative activities in the digital space to create a captive audience

Synjini Nandi Aug 13, 2012 8:17 PM

B Town lines up record breaking movie promotions on TV

The television medium has always been used as a marketing platform for movies. The latest trend is the advent of movie marketing in daily soaps

Synjini Nandi Jul 4, 2012 1:50 AM

Channel V bullish on its new show ‘Suvreen Guggal’

The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show

Priyanka Nair Mar 22, 2012 12:18 PM

Channel V bullish on its new show ‘Suvreen Guggal’

The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show

Priyanka Nair Mar 22, 2012 12:17 PM

Channel V bullish on its new show ‘Suvreen Guggal’

The channel has rolled out an aggressive digital initiative across multiple platforms and OOH campaign for its new show

Priyanka Nair Mar 22, 2012 12:16 PM