Lodha World Towers?blur=25

In addition to cinema advertising, the film will also be promoted across social media, lifestyle and news platforms over the next six months

exchange4media Staff Nov 15, 2019 3:59 PM


Viral Oza, CMO at the Lodha Group gives his thoughts on what makes a great content strategy

Abhinn Shreshtha Aug 25, 2017 7:58 AM

Viral Oza joins Lodha as Chief Marketing Officer?blur=25

As reported by exchange4media exclusively Viral Oza quit Times of India as Marketing Director, he has now joined Lodha Group as its Chief Marketing Officer (CMO).

Priyanka Mehra Aug 17, 2016 12:32 PM

Viral Oza to exit Times Of India as Marketing Director?blur=25

Previously Oza was Director - GTM at Microsoft UK Ltd. He has worked with Nokia for the last eight years. He joined Nokia in 2008 as a Head - Activation, Media & Online Marketing. He was elevated as Marketing Director in 2011 and then Director GTM, Microsoft in 2014

Priyanka Mehra May 26, 2016 4:06 PM

Microsoft’s Viral Oza is likely to join The Times of India?blur=25

Viral Oza, who is currently Director, GTM at Microsoft is likely to join The Times of India to head its marketing team, confirm sources

Abid Hasan Aug 25, 2015 8:49 AM

Marketers balancing spends between news and IPL?blur=25

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

Courage of conviction makes brands stand apart: Viral Oza?blur=25

"It is always easy to talk about the brand's beliefs when everything is going well, but the true test is when things get difficult," says the Marketing Director of Nokia India

Priyanka Mehra Nov 8, 2013 7:38 AM

Consumers live their lives seamlessly across online & offline: Viral Oza?blur=25

Brands have to treat the online and offline spaces accordingly, and the consumer engagement journey that the brands craft has to be seamless as well, says the Mktg Director of Nokia India

Simran Sabherwal Oct 17, 2013 8:33 AM

Break free from the clutter with radio road blocks?blur=25

Though expensive, radio road blocks have proved to be effective in today's competitive environment. We look at how marketers can get the best bang for the buck with this tool

Saloni Surti Aug 16, 2013 9:10 AM

We are fighting a drought of attention: Viral Oza?blur=25

With the kind of competition that exists now, the only way brands can survive is to let their consumers take control, says Nokia India’s Mktg Director

Saloni Surti Mar 7, 2013 8:05 PM

Using entertainment to build a brand @Pitch CMO Summit?blur=25

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

Nokia, Idea jointly push for mobile Internet adoption?blur=25

The partnership will further offer monetisation opportunities for Indian and global app developers, music labels and publishers

exchange4media Staff Nov 7, 2012 6:50 PM

“Indian mobile users have matured to 2nd & 3rd devices”?blur=25

Great monetisation opportunities have opened up for handset manufacturers, service providers and app developers, says Viral Oza of Nokia India

Noor Fathima Warsia Sep 20, 2012 8:22 PM

Antakshari moves to the mobile platform?blur=25

Nokia partners with RockeTalk Maxus to launch the audio game show, allowing Nokia users to participate simultaneously on their mobile phones

exchange4media Staff Jul 25, 2012 7:14 PM

Nokia launches Nokia Channel Me campaign?blur=25

Nokia & Kolkata Knight Riders have launched a consumer engagement initiative that enables consumers to launch their own personalised channels

Priyanka Mehra Apr 4, 2012 7:48 AM

‘Social media takes away control from the marketer’?blur=25

Social networking is a key driver of PC and mobile activity, cannibalising many other activities, feel marketers, as they warn “adapt or die”

Neha Goel Feb 24, 2012 7:40 AM

Channel [v] gears up for Nokia Indiafest 2012?blur=25

After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.

Suraj Ramnath Dec 15, 2011 8:06 AM

ToI launches Nokia Ovi app?blur=25

After launching apps on all other mobile platforms, the Times of India app now makes it to Nokia's Ovi store. 

exchange4media Staff Jun 9, 2011 9:13 AM

Hungama, Nokia let fans cheer for IPL KKR team via Facebook app?blur=25

Nokia has launched a Facebook app with Hungama to enable users to cheer on their team by playing and dedicating music on the social network.

exchange4media Staff May 10, 2011 9:44 AM

Aaren Initiative brings out larger-than-life appeal of Nokia E7?blur=25

Aaren Initiative has executed an OOH campaign for the Nokia E7 smartphone that takes forward its ‘Success defined’ proposition in a ‘larger than life’ manner.

exchange4media Staff May 2, 2011 9:43 AM