Date-wise News
Radio reaps the benefits of ad rate hikes in other mediums?blur=25

The newsprint price hike has become a cause of worry for the print industry, leaving it no choice but to increase the ad rates. Other mediums, too, have increased their ad rates recently. One of the reasons for the increased ad rates is inflation, which has now reached the double digit mark. But one medium that is happy with this hike is radio.

Robin Thomas Aug 6, 2008 8:31 AM

Shyam Steel, Candid Communication jointly announce Excellence in Journalism Awards?blur=25

Shyam Steel Industries Ltd, in association with Candid Communication, has announced the first ever Excellence in Journalism Awards in Eastern India at a press meet in Kolkata on August 5. Both the parties have entered into a contract for 10 years for this event.

exchange4media Kolkata Bureau Aug 6, 2008 8:30 AM

Intex expands its line-up of notebook brands; eyes Rs 200 cr turnover in FY09?blur=25

Intex Technologies India Ltd announced a massive product-line expansion in its existing notebook portfolio. The company is looking for a turnover close to Rs 200 crore from its PC division in this fiscal. The contribution of notebook sales in this figure is expected to be around 30 per cent.

exchange4media Staff Aug 6, 2008 8:29 AM

“In-store radio plays a big role in setting the ambience within a store”?blur=25

Partho Dasgupta, MD & CEO, Future Media, is of the opinion that in-store radio helps enhance the purchasing experience of consumers. And radio stations get the opportunity to reach out to their listeners at a very effective consumer touch point – retail – which makes a listener’s interaction with the brand as interesting as possible. Over time, Future Media has plans to launch its own in-store radio network, he says.

exchange4media Staff Aug 6, 2008 8:25 AM

Katrina Kaif lends some glitter to jewellery brand Nakshatra?blur=25

Gitanjali Group has announced Katrina Kaif as the new brand ambassador for its jewellery brand Nakshatra. She takes over the mantle from Aishwarya Rai.

exchange4media Staff Aug 6, 2008 8:24 AM

Online magazine ‘PR-e-Sense’ goes commercial?blur=25

‘PR-e-Sense’, an online magazine catering to the public relations domain, is all set to go commercial after being operational for more than two years. Launched by the Chennai PR Club and Prime Point Foundation, the ezine already has ONGC, Karnataka Power Corporation, Tata Chemicals and Oriental Records Inc., USA, as its sponsors.

exchange4media Chennai Bureau Aug 6, 2008 8:23 AM

Kalaignar TV’s music channel, Isai Aruvi, scores high with Tamil Music Awards?blur=25

The Tamil Music Awards aired on Isai Aruvi, the music channel from Kalaignar TV, has garnered high TRP scores for the channel. The even was telecast on the channel over the weekend.

exchange4media Chennai Bureau Aug 6, 2008 8:22 AM

Big FM appoints Akash Verma as Regional Head, North II?blur=25

Akash Verma has joined Big FM as its Regional Head, North II. Prior to this, he was with Red FM as Delhi Station Head, where he was also handling their national portfolio of Activations and Events.

exchange4media Staff Aug 6, 2008 8:22 AM

Zee Sports to launch a different kind of cricket show, ‘K4Kricket’?blur=25

Zee Sports is premiering a new cricket-based show ‘K4Kricket’ from August 18. The channel claims the show woukd be different from the other live cricket programming available on Indian television. The objective of ‘K4Kricket’ is to give a new spin and mix to cricket programming in India.

exchange4media Staff Aug 6, 2008 8:20 AM acquires the entire resume database of Cyber Media Group?blur=25, which is owned by Times Business Solutions Ltd, has bought the entire resume database owned exclusively by the Cyber Media Group, following the latter’s decision to vacate the online recruitment space completely. However, the said data has no connection whatsoever to the database of and/or

exchange4media Staff Aug 6, 2008 8:18 AM

Starcom MediaVest Group invests $2.5 mn in new tool to measure marketing accountability?blur=25

Starcom MediaVest Group on August 5 rolled out a new proprietary and ongoing research product IntenTrack that would help measure marketing accountability – Intent. Through this product the Group can track nearly 1,000 people across five cities in India on a week to week basis to understand ‘Intent’, how it influences behaviour and how it is itself influenced by brand interactions.

exchange4media Mumbai Bureau Aug 6, 2008 8:17 AM

Lintas Media Group forays into Kerala with business worth Rs 15 crore?blur=25

Lintas Media Group (LMG) has entered the Kerala market by bagging the business of the Manappuram Group of Companies. There was no formal pitch and LMG was evaluated against the incumbent, a Kerala-based agency. The size of the business is pegged at Rs 15 crore. Lowe will be handling the creative duties.

exchange4media Bangalore Bureau Aug 6, 2008 8:12 AM