The newsprint price hike has become a cause of worry for the print industry, leaving it no choice but to increase the ad rates. Other mediums, too, have increased their ad rates recently. One of the reasons for the increased ad rates is inflation, which has now reached the double digit mark. But one medium that is happy with this hike is radio.
Shyam Steel Industries Ltd, in association with Candid Communication, has announced the first ever Excellence in Journalism Awards in Eastern India at a press meet in Kolkata on August 5. Both the parties have entered into a contract for 10 years for this event.
Intex Technologies India Ltd announced a massive product-line expansion in its existing notebook portfolio. The company is looking for a turnover close to Rs 200 crore from its PC division in this fiscal. The contribution of notebook sales in this figure is expected to be around 30 per cent.
Partho Dasgupta, MD & CEO, Future Media, is of the opinion that in-store radio helps enhance the purchasing experience of consumers. And radio stations get the opportunity to reach out to their listeners at a very effective consumer touch point – retail – which makes a listener’s interaction with the brand as interesting as possible. Over time, Future Media has plans to launch its own in-store radio network, he says.
‘PR-e-Sense’, an online magazine catering to the public relations domain, is all set to go commercial after being operational for more than two years. Launched by the Chennai PR Club and Prime Point Foundation, the ezine already has ONGC, Karnataka Power Corporation, Tata Chemicals and Oriental Records Inc., USA, as its sponsors.
Zee Sports is premiering a new cricket-based show ‘K4Kricket’ from August 18. The channel claims the show woukd be different from the other live cricket programming available on Indian television. The objective of ‘K4Kricket’ is to give a new spin and mix to cricket programming in India.
TimesJobs.com, which is owned by Times Business Solutions Ltd, has bought the entire resume database owned exclusively by the Cyber Media Group, following the latter’s decision to vacate the online recruitment space completely. However, the said data has no connection whatsoever to the database of Dice.com and/or CyberMediaDice.com.
Starcom MediaVest Group on August 5 rolled out a new proprietary and ongoing research product IntenTrack that would help measure marketing accountability – Intent. Through this product the Group can track nearly 1,000 people across five cities in India on a week to week basis to understand ‘Intent’, how it influences behaviour and how it is itself influenced by brand interactions.
Lintas Media Group (LMG) has entered the Kerala market by bagging the business of the Manappuram Group of Companies. There was no formal pitch and LMG was evaluated against the incumbent, a Kerala-based agency. The size of the business is pegged at Rs 15 crore. Lowe will be handling the creative duties.