“In-store radio plays a big role in setting the ambience within a store”

Partho Dasgupta, MD & CEO, Future Media, is of the opinion that in-store radio helps enhance the purchasing experience of consumers. And radio stations get the opportunity to reach out to their listeners at a very effective consumer touch point – retail – which makes a listener’s interaction with the brand as interesting as possible. Over time, Future Media has plans to launch its own in-store radio network, he says.

e4m by exchange4media Staff
Updated: Aug 6, 2008 8:25 AM
“In-store radio plays a big role in setting the ambience within a store”

Partho Dasgupta, MD & CEO, Future Media, is of the opinion that in-store radio helps enhance the purchasing experience of consumers. And radio stations get the opportunity to reach out to their listeners at a very effective consumer touch point – retail – which makes a listener’s interaction with the brand as interesting as possible. Over time, Future Media has plans to launch its own in-store radio network, he says. more...

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