Date-wise News
Language papers in poll mode; gear up to roll out pre-electoral campaigns

With poll dates for the forthcoming Assembly elections in five states – Rajasthan, Madhya Pradesh, Chhattisgarh, Delhi and Mizoram – being announced, poll activity has heightened. In a bid to being these elections even closer to the people various language newspapers have embarked on pre-electoral campaigns. exchange4media takes a look.

exchange4media Staff Oct 16, 2008 9:44 AM

Mobile Marketing Summit 2008: Of challenges, opportunities and future trends

The third edition of Mobile Marketing Summit was held in Mumbai on October 15. Presented by The Economic Times, the Summit had experts discussing on the challenges facing the mobile industry and also give their views on how to leverage the promising media channel.

Robin Thomas Oct 16, 2008 9:23 AM

Yahoo! Messenger takes an ‘eerie’ route to show ‘It pays to know people better’

In sync with their brand proposition of ‘Log on to new’, Yahoo India! has rolled out a new TVC to communicate the revamping of Yahoo! Messenger. The TVC uses a bizarre creative idea, bordering on the eerie, to support the tagline: ‘It pays to know people better”.

exchange4media Staff Oct 16, 2008 9:09 AM

Hindi daily Hari Bhoomi to launch edition in Jabalpur on October 17

Hindi newspaper Hari Bhoomi from Rohtak, Haryana based Hari Bhoomi Communications Pvt Ltd, is all set to launch its edition in Jabalpur on October 17, the fifth edition from its stable. The daily has editions in Rohtak, Delhi, Bilaspur, and Raipur. The company is targeting a circulation 40,000 for the Jabalpur edition.

exchange4media Staff Oct 16, 2008 9:07 AM

Social Media and Kalaignar TV to celebrate festive season with musical event ‘Illamai Saravedi’

Social Media, in association with Kalaignar TV, is gearing up to celebrate this festive season with much fanfare. The two have roped in popular playback singers from Kollywood to perform before a 4,000-strong audience on October 18 in Chennai as part of a musical event called ‘Illamai Saravedi’, which would be later aired on Kalaignar TV.

exchange4media Chennai Bureau Oct 16, 2008 8:50 AM

International: Vodafone’s Peter Harris to head new global agency, iris Sponsorship

iris Worldwide, the integrated marketing micro-network that counts Sony Ericsson, adidas, Shell and ING among its clients, has announced the launch of ‘iris Sponsorship’, a global sponsorship agency, which would be headed by Peter Harris, former Global Head of Sponsorship and Media at Vodafone.

exchange4media Staff Oct 16, 2008 8:49 AM

Eye on regional markets, Canon India launches Print City project across 6 cities

Digital imaging company Canon India is going regional in a big way. It has embarked on a six-city Canon Print City project drive, from October to December, which would focus on regionalising all communication and promotional activities to connect better with the local customers.

exchange4media Chennai Bureau Oct 16, 2008 8:48 AM

43 pc Indians willing to pay premium for eco-friendly goods: Havas Media study

Consumers are increasingly calling on brands to take responsibility for reducing the impact of climate change as governments fail to make progress on the critical issue, according to a major global study launched by Havas Media, the global media network of Havas.

exchange4media Staff Oct 16, 2008 8:47 AM

Big FM completes 2 years in Bangalore; to continue with Kannada music station peg

Big FM has recently completed two years of its existence in Bangalore and is celebrating the occasion with another success, where for the past 14 consecutive weeks it has been rated as the No. 1 radio station in Bangalore (Source: RAM).

Tuhina Anand Oct 16, 2008 8:46 AM

Youth paper ‘Yuva’ to switch to magazine avatar by mid-November 2008

Yuva, the youth-centric paper from E-sense Entertainment Pvt Ltd, is set to undergo a format change. Yuva is expected to switch over to magazine format from mid-November 2008 onwards. According to sources close to the development, Yuva would cease to exist as a newspaper in the next 10-15 days’ time.

exchange4media Staff Oct 16, 2008 8:45 AM

Senior management changes at UTV Entertainment Television

UTV Entertainment Television is witnessing some changes in its senior management. Dilshad Master, COO, UTV Entertainment Television, has put in her papers and is currently serving her notice period. Meanwhile, according to sources, Pankaj Krishna, who was AVP, has been internally promoted to take over Master’s responsibilities.

exchange4media Staff Oct 16, 2008 8:44 AM

Genre Check: Colors maintains distinct No. 2 position for third straight week

Maintaining its distinct No. 2 position for yet another week, Colors has clearly established that its numbers were not a flash in the pan. Even as the industry still holds mixed views on the quality of this GRP supply from the channel, there is no denying that Star Plus and Zee TV are reasonably worried.

exchange4media Mumbai Bureau Oct 16, 2008 8:43 AM