With poll dates for the forthcoming Assembly elections in five states – Rajasthan, Madhya Pradesh, Chhattisgarh, Delhi and Mizoram – being announced, poll activity has heightened. In a bid to being these elections even closer to the people various language newspapers have embarked on pre-electoral campaigns. exchange4media takes a look.
In sync with their brand proposition of ‘Log on to new’, Yahoo India! has rolled out a new TVC to communicate the revamping of Yahoo! Messenger. The TVC uses a bizarre creative idea, bordering on the eerie, to support the tagline: ‘It pays to know people better”.
Hindi newspaper Hari Bhoomi from Rohtak, Haryana based Hari Bhoomi Communications Pvt Ltd, is all set to launch its edition in Jabalpur on October 17, the fifth edition from its stable. The daily has editions in Rohtak, Delhi, Bilaspur, and Raipur. The company is targeting a circulation 40,000 for the Jabalpur edition.
Social Media, in association with Kalaignar TV, is gearing up to celebrate this festive season with much fanfare. The two have roped in popular playback singers from Kollywood to perform before a 4,000-strong audience on October 18 in Chennai as part of a musical event called ‘Illamai Saravedi’, which would be later aired on Kalaignar TV.
iris Worldwide, the integrated marketing micro-network that counts Sony Ericsson, adidas, Shell and ING among its clients, has announced the launch of ‘iris Sponsorship’, a global sponsorship agency, which would be headed by Peter Harris, former Global Head of Sponsorship and Media at Vodafone.
Digital imaging company Canon India is going regional in a big way. It has embarked on a six-city Canon Print City project drive, from October to December, which would focus on regionalising all communication and promotional activities to connect better with the local customers.
Consumers are increasingly calling on brands to take responsibility for reducing the impact of climate change as governments fail to make progress on the critical issue, according to a major global study launched by Havas Media, the global media network of Havas.
Yuva, the youth-centric paper from E-sense Entertainment Pvt Ltd, is set to undergo a format change. Yuva is expected to switch over to magazine format from mid-November 2008 onwards. According to sources close to the development, Yuva would cease to exist as a newspaper in the next 10-15 days’ time.
UTV Entertainment Television is witnessing some changes in its senior management. Dilshad Master, COO, UTV Entertainment Television, has put in her papers and is currently serving her notice period. Meanwhile, according to sources, Pankaj Krishna, who was AVP, has been internally promoted to take over Master’s responsibilities.
Maintaining its distinct No. 2 position for yet another week, Colors has clearly established that its numbers were not a flash in the pan. Even as the industry still holds mixed views on the quality of this GRP supply from the channel, there is no denying that Star Plus and Zee TV are reasonably worried.