The Internationalist, headquartered in New York and which has been connecting with the advertising and marketing community globally through its magazine and website www.internationalistmagazine.com since 2003, recently announced the award winners for their first Innovation in Media – 2008 Awards.
With companies cost cutting and reducing their advertising budgets by almost 35-40 per cent, the outdoor advertising industry has started losing out to the Internet advertising firms, who are witnessing a growth of almost 65 per cent CAGR. Although Mumbai and Delhi comprise 50 per cent of the outdoor market in numbers, 70 per cent of values in terms of money are coming from Tier II and III cities, that have also been affected drastically.
The global mobile marketing industry is expected to grow to $24 billion by 2013, and with over 300 million mobile subscribers, it is no surprise that the mobile advertising space is bubbling with enthusiasm. A study conducted by Nokia in partnership with TNS India shows increasing patterns of the use of mobile Internet.
We have been saying it every year for the last five years (of the 10 that FICCI Frames is celebrating), but at the cost of repeating ourselves, FICCI Frames is the largest media and entertainment convention in Asia. Despite the many allegations hurled at the event year-on-year, Frames continues to be an important event on many calendars.
In the first part of the ‘Brand Makeover’ report, exchange4media had brand consultants giving their take on which brands they would like to see in a fresh, new avatar and how. In this report, we got a few creative honchos from advertising agencies to name the brands they would like to resuscitate and revamp.
FICCI Frames 2009 has a lot going for it this year. First of all, Frames is celebrating its 10th anniversary this year. Secondly, being held as it is amid an economic downturn, the media and entertainment industry is looking at the three-day convention for some reassurance and to set a positive tone. exchange4media spoke to various industry people to find out what they expect from FICCI Frames this year.
Pepper 2009, the annual creative awards function of Cochin Advertising Club has started inviting entries from advertising agencies in south India and has kept March 15 as the last date for receipt of entries. The awards function will be held at Le Meridien on April 3.