Date-wise News
Media Direction shines at first Internationalist Awards for Innovation in Media

The Internationalist, headquartered in New York and which has been connecting with the advertising and marketing community globally through its magazine and website www.internationalistmagazine.com since 2003, recently announced the award winners for their first Innovation in Media – 2008 Awards.

exchange4media Staff Feb 17, 2009 10:14 AM

Slowdown woes: Cost corrections hurting the OOH industry

With companies cost cutting and reducing their advertising budgets by almost 35-40 per cent, the outdoor advertising industry has started losing out to the Internet advertising firms, who are witnessing a growth of almost 65 per cent CAGR. Although Mumbai and Delhi comprise 50 per cent of the outdoor market in numbers, 70 per cent of values in terms of money are coming from Tier II and III cities, that have also been affected drastically.

exchange4media Staff Feb 17, 2009 6:58 AM

Mobile advertising on the rise; ‘2010 will be the year of the mobile in India’

The global mobile marketing industry is expected to grow to $24 billion by 2013, and with over 300 million mobile subscribers, it is no surprise that the mobile advertising space is bubbling with enthusiasm. A study conducted by Nokia in partnership with TNS India shows increasing patterns of the use of mobile Internet.

Robin Thomas Feb 17, 2009 6:45 AM

FICCI Frames 2009: The promise of bigger & better celebrations despite slowdown

We have been saying it every year for the last five years (of the 10 that FICCI Frames is celebrating), but at the cost of repeating ourselves, FICCI Frames is the largest media and entertainment convention in Asia. Despite the many allegations hurled at the event year-on-year, Frames continues to be an important event on many calendars.

Robin Thomas Feb 17, 2009 6:38 AM

Brand makeover: To nostalgia and beyond...

In the first part of the ‘Brand Makeover’ report, exchange4media had brand consultants giving their take on which brands they would like to see in a fresh, new avatar and how. In this report, we got a few creative honchos from advertising agencies to name the brands they would like to resuscitate and revamp.

Tuhina Anand Feb 17, 2009 6:35 AM

FICCI Frames 2009 needs to set a positive tone: Industry

FICCI Frames 2009 has a lot going for it this year. First of all, Frames is celebrating its 10th anniversary this year. Secondly, being held as it is amid an economic downturn, the media and entertainment industry is looking at the three-day convention for some reassurance and to set a positive tone. exchange4media spoke to various industry people to find out what they expect from FICCI Frames this year.

exchange4media Staff Feb 17, 2009 6:29 AM

Prakash Iyer quits as Infomedia CEO

Prakash Iyer has put in his papers as CEO of Infomedia18 Ltd after nearly five years with the company. Iyer had joined Infomedia in August 2004, prior to which he was Regional Vice President with Pepsi China.

exchange4media Staff Feb 17, 2009 6:25 AM

Ad Club Cochin calls for entries for its Pepper Awards 2009

Pepper 2009, the annual creative awards function of Cochin Advertising Club has started inviting entries from advertising agencies in south India and has kept March 15 as the last date for receipt of entries. The awards function will be held at Le Meridien on April 3.

exchange4media Chennai Bureau Feb 17, 2009 6:22 AM