NDTV Convergence has partnered with IndiaProperty.com to power its online property vertical - NDTV Property (property.ndtv.com). NDTV’s audience can now find a home in a private, hassle free environment by surfing through more than 5 lakh properties listed with IndiaProperty.com. Property buyers can also apply for a home loan and insurance on the site itself.
Radio City, in association with BPI, publisher of children’s book, has launched an audio book titled ‘City of Tales’, a story telling property for kids. The audio books market is still at a nascent stage in India, which consists of a market share of 5-10 per cent of the publishing business as compared to the US market.
Laqshya Media provided OOH support to Maharashtra Government for its week-long cultural festival, ‘Mumbai Saptarang’, which was held between January 22 and 28, 2010. The event was organised by the Cultural Affairs Department as part of the Golden Jubilee Celebrations of the state of Maharashtra.
Telecom major Bharti Airtel has put its mammoth media business up for review and has invited leading agencies to participate in the process. Unlike the traditional route, where the outdoor medium is pitched independently, Airtel pitch has been called for all mediums. As is known, Madison Media was the incumbent on the business for mediums such as TV, print and radio; the outdoor business was handled by GroupM. The account size is pegged in the vicinity of Rs 350-400 crore.
Gradually emerging from the slowdown, companies are beginning to lift the freeze on fresh hirings. As opposed to the downsizings of the last one year, 2010 is set to witness an upswing in the job market. Marking this change, leading recruitment specialist Naukri.com has come up with a new TVC stating ‘Jobs Are Back’.
Anuraag A Fulay has put in his papers at BBH India. He now joins Pritish Nandy Communications (PNC) as VP, Marketing & Business Development. Fulay will be based out of Mumbai. He brings with him over 13 years’ experience in advertising, event management, exhibitions and road shows.
“Overall, the channel has continued its growth and has made gains on our primary competition. On several weeks we are beating them and every week we will beat them in one market or the other. Our reach is the same as that of HBO and Star Movies. Our goal is to have a channel share of 25-30 per cent this year, “ says Sunder Aaron, Senior Vice President & Business Head, PIX.