Date-wise News
Exclusive: Media Direction wins media duties of Amrutanjan

Media Direction, the specialist media wing of RK Swamy Media Group, has bagged the Amrutanjan business, estimated at Rs 10 crore. This is the eighteenth win for Media Direction since its relaunch last year. OMS was the incumbent agency.

Tuhina Anand Jun 25, 2008 12:51 PM

New shows, branded merchandise, concerts – Vh1 has its hands full as it eyes further growth

Steadfastly sticking to playing international music has paid off for Vh1 as the channel chalks out an aggressive growth plan for the year ahead. On the anvil are new shows such as ‘Vh1 Dance 101’ and ‘Vh1 Divas’. Plans are also afoot to launch branded merchandise by the year-end.

exchange4media Staff Jun 25, 2008 8:34 AM

HDIL buys 51% in Adhikari firms

Making a foray into broadcasting space, city-based property developer HDIL has bought 51 per cent stake each in Sri Adhikari Brothers-promoted Broadcast Initiative (BIL) and two of its subsidiaries.

exchange4media Staff Jun 25, 2008 8:23 AM

Moto ROKR E8 TVC aims to bring out the music in you

The new TVC for the Motorola ROKR E8 phone sees brand ambassador Abhishek Bachchan dancing with gay abandon, reminiscent of his ‘Kajra re’ antics in ‘Bunty aur Babli’. Bachchan Jr has been seamlessly woven into the idea and is seen struggling with his music side and his initial experiences with the phone.

exchange4media Staff Jun 25, 2008 8:22 AM

Radio City drives in a melody wave in Mumbai with Bus No. 91.1

No, Radio City has not taken to providing transport service, but has introduced a new programme initiative called Bus No. 91.1. The FM station aims to bring its listeners a ‘Whatte Fun’ musical ride on Bus No. 91.1 from 7-11 am on ‘Whatte Fun Mornings’, which would feature some of the nation’s best singers and popular celebrities.

exchange4media Mumbai Bureau Jun 25, 2008 8:21 AM

Shhh… keeps search for life partner a secret

In a country like India, where search for a bride or a groom assumes a huge social networking exercise, aims to make matrimonial search personal and confidential. This fact has been emphasised in a new TVC that broke on June 20 across Hindi, English and regional entertainment and news channels.

exchange4media Staff Jun 25, 2008 8:20 AM

Fever FM ties up with ESPN-STAR Sports to promote Asia Cup 2008

After IPL, FM radio players are warming up to cricket in a big way. Fever FM has tied up with ESPN-STAR Sports to promote Asia Cup, which will be held from June 24 to July 6. The FM station has created exclusive content around the cricket tournament for its listeners in Delhi, Mumbai, Bangalore and Kolkata.

exchange4media Staff Jun 25, 2008 8:19 AM

Tehelka to host special summit on Indo-Pak relations in London on June 26-27

India and Pakistan – two nations that were once one – are two of the keenly observed nations today. India, as the world’s largest democracy; and Pakistan, as the hotbed of militant activities. In a bid to initiate a constructive dialogue between the two nations, Tehelka is hosting a summit titled ‘India & Pakistan: Designing a New Future’ in London on June 26-27.

exchange4media Staff Jun 25, 2008 8:18 AM

OOH Media unveils new media planning package to target specific audiences

Out of Home (OOH) Media has launched a new media planning package – OOHAP (OOH Audience Profile) – that aims to make it simpler for the advertiser / media planner to choose his locations where he wants to advertise on OOH Media screens.

exchange4media Staff Jun 25, 2008 8:17 AM

Optima Marketing Solutions beefs up creative team with two key additions

In a move to strengthen its creative team, Chennai-based Optima Marketing Solutions has appointed Murali Krishnan as Vice President, while Ravi Krishnan comes on board as Associate Vice President.

exchange4media Chennai Bureau Jun 25, 2008 8:16 AM

United Restaurants appoints new CEO for US Pizza; readies to launch new brands

After the recent acquisition of 49 per cent stake by Kotecha Capitals in United Restaurants Ltd, the company is now looking at expanding their flagship brand US Pizza in India, besides launching new brands. In keeping with its expansion plans, United Restaurants has appointed Sunil Kumar as CEO for its US Pizza brand.

Tuhina Anand Jun 25, 2008 8:15 AM

Big FM forays into Singapore with MediaCorp Radio; eyes UK and Middle East markets

Big FM has joined hands with Singapore’s MediaCorp Radio for a new FM station, christened Big Bollywood 96.3 FM, which will broadcast ‘live’ Bollywood entertainment daily. The new FM station, which is slated to launch on July 1, is targeted at Asians who seek Bollywood entertainment.

exchange4media Mumbai Bureau Jun 25, 2008 8:13 AM

TV Today FY08 net profit up 40 per cent at Rs 43.55 cr

TV Today Network Ltd has announced a 40 per cent jump in its net profit for FY08 at Rs 43.55 crore, as against a net profit of Rs 31.09 crore for FY07. The topline is up 24 per cent at Rs 251.42 crore, as against Rs 202.44 crore last year, while EPS is at Rs 7.51.

exchange4media Staff Jun 25, 2008 8:13 AM

With G Ramprasad as CEO, Zee South, ZEEL eyes stronger presence in Southern market

After consolidating its foothold in the Hindi general entertainment space, Zee Entertainment Enterprises Ltd (ZEEL) is all set to strengthen its presence down South. Apart from launching a Tamil GEC, the media behemoth is also looking at the Telugu and Tamil news and Malayalam general entertainment space. Zee has also made some key appointments recently to boost its South operations.

exchange4media Chennai Bureau Jun 25, 2008 8:12 AM

Rs 100 cr Jet Airways account flies to IPG; special unit ‘Altitude’ launched for the business

Interpublic Group (IPG) has won the complete duty of the Jet Airways business globally, which includes Jet Airways and Jet Lite, following a multi-agency pitch process. IPG is creating a new entity ‘Altitude’ for the business. Industry sources peg the business in the vicinity of Rs 100 crore.

exchange4media Mumbai Bureau Jun 25, 2008 8:11 AM