Sun TV Network is set to launch the Tamil version of the internationally acclaimed game show, ‘Deal or No Deal’. The Tamil version of the Irish Endemol’s game show will be known as ‘Deal aa No Deal aa’ and will premiere on October 31. The show will be aired on Saturdays and Sundays between 8:30 pm and 9:30 pm.
Neo Cricket on October 27, 2009 announced the closure of three deals with international operators – Qatar Cable Vision (Q-Tel), Pacific Broadcasting Services, Destiny Cable Inc in the Middle East, Fiji and the Philippines, respectively – in an endeavour to expand the channel’s footprint in the international market.
HT Media Ltd has reported a PAT of Rs 31.4 crore in the second quarter ending September 30, 2009, as against Rs 16.3 crore in the corresponding quarter of FY09, representing a PAT margin expansion to 9 per cent from 5 per cent. Total revenues also increased by 4 per cent to Rs 348.1 crore from Rs 334.2 crore in Q2 FY10.
Dish TV India Ltd has reported a 49 per cent growth in its Q2 gross revenues at Rs 257.9 crore, as compared to Rs 173.3 crore in the corresponding quarter in FY09. The DTH service provider also narrowed its Q2 net loss to Rs 56.13 crore from a loss of Rs 154.1 crore in Q2 of FY09.
According to the RAM data for week 22 to week 41, (Mon-Sun, 6 pm to 10 pm, all people 12 years and above, all places of listening), Radio Mirchi continues to be the clear leader in the Delhi market during the evening primetime as well. Fever FM, which sees a slide in ratings, is a distant second. A slight surge in the ratings of AIR FM2 Gold sees it vie for the second slot too.
Online travel industry may currently have less that 3 per cent of the market share, but this industry is set to see double digit growth in a couple of years’ time. exchange4media takes an in-depth look at this rapidly growing industry and speaks with industry players to find out the key growth trends, challenges and the tremendous opportunities ahead.
Is Hindi cinema a cash burn? Or does it pay in spades when the movie makes its tryst with the Box Office? Is there a section of the Hindi film industry and old style trade papers who want to continue burnishing the myth that Hindi movies aren’t doing well? Veteran journalist Sandeep Bamzai attempts to answer these posers and more as he looks at the winds of change in Bollywood.
Starcom MediaVest Group South Asia has announced a new initiative named Project Jumpstart, under which it will support start-ups and small companies in the marketing and communication business to help them achieve scale rapidly. One of the first companies that will be covered under this alliance initiative is Milestone Brandcom.
Following a creative pitch that reportedly involved JWT, O&M, BBDO and Saatchi & Saatchi, Pizza Hut has retained JWT as its creative partner. Pizza Hut had called for the creative pitch in September 2009. The account size is estimated at upwards of Rs 15 crore. JWT Delhi has been handling the account for the last 10 years.