Date-wise News
TRAI for BARC to regulate TV ratings in India?blur=25

TRAI, which had recently come up with recommendations for policy guidelines regarding television audience measurement/ TRPs, has said that industry body Broadcast Audience Research Council (BARC) should function as a self-regulatory organisation for television audience measurement and ratings for broadcasters in India.

exchange4media Staff Aug 21, 2008 9:18 AM

Media 360 Summit comes to Asia; Sam Balsara, Rajneesh Chaturvedi to represent India?blur=25

Heralded as the ‘Davos’ of the media world (that’s what the official website claims), the Media 360 Summit is being launched in Asia for the first time this year. The event will be held in Macau from September 16-18, 2008. Among the distinguished list of speakers are two familiar names – Sam Balsara and MEC Access India’s Rajneesh Chaturvedi.

exchange4media Mumbai Bureau Aug 21, 2008 8:58 AM

NewsNext 2008: ‘Broadcasters must understand TV news is just not a TRP game’?blur=25

exchange4media Group is all set to hold the NewsNext 2008 conference in the Capital on August 22. Times Now is the main sponsor of NewsNext 2008. The day-long conference will focus on various issues such as the future of Indian news broadcasting, self-regulation, and language news TV, among others. The exchange4media team spoke to senior industry leaders to know their views on some relevant topics and came up with some candid answers.

exchange4media Staff Aug 21, 2008 8:52 AM

“Oriflame sees India as one of the strongest emerging markets in Asia”?blur=25

The challenging economy has compelled more Indians to seek sources for alternate incomes. Direct marketing thus continues to make a strong progress. Oriflame considers its consultants its assets and constantly invests in their training. Positive word of mouth also plays a key role in building the Oriflame brand image and in increasing the user base in India, says Fredrik Widell, MD, Oriflame India.

exchange4media Staff Aug 21, 2008 8:28 AM

It’s reality season on Amrita TV?blur=25

In the run-up to the forthcoming Onam season in Kerala, Amrita TV has beefed up its programme line-up with three reality shows – ‘Great India Race’, ‘Junior Genius’, and ‘Super Star Junior-2’.

exchange4media Chennai Bureau Aug 21, 2008 8:27 AM

IPTV likely to get government approval today?blur=25

Decks have been cleared for the roll out of Internet Protocol TV or IPTV as the Union Cabinet is likely to consider and give its nod to the policy on Thursday. The IPTV policy has been pending approval for some time.

exchange4media Staff Aug 21, 2008 8:26 AM

Seventymm raises Rs 50 cr in third round of funding?blur=25

Movie rental service Seventymm has raised Rs 50 crore in series C funding (third round of funding) making it one of the largest invested start-up ventures in India with a total capital investment of Rs 90 crore. Seventymm had earlier raised Rs 40 crore in funding from venture capital firms, including Matrix Partners India, Draper Fisher Jurvetson and ePlanet Ventures, who also participated in this round.

exchange4media Staff Aug 21, 2008 8:25 AM

Second Edition of Business Superbrands launched?blur=25

Superbrands, an independent arbiter on brand management, has recognised 74 brands at an even in the capital on August 20. Teacher’s, the flagship brand from Beam Global Spirits & Wine India Pvt Ltd, has come on board as the official long-term sponsor of Superbrands Tribute Nites.

exchange4media Staff Aug 21, 2008 8:24 AM

Bangalore-based agency Happy strengthens creative team?blur=25

Happy, a Bangalore-based ideas shop, has added new faces to its creative team. Rajesh E Thomas and Sharat Kuttikat have joined the agency as Associate Creative Directors. Both move from O&M Bangalore.

exchange4media Bangalore Bureau Aug 21, 2008 8:23 AM

Tata Sky scouts for creative agency for its personal video recorder?blur=25

DTH service provider Tata Sky, which had recently unveiled its new product – personal video recorders (PVR) – that it plans to launch later this year, is now looking for a creative agency to handle the product launch. However, Rediffusion DYR will continue to be the main agency for the umbrella brand Tata Sky.

Tasneem Limbdiwala Aug 21, 2008 8:22 AM

Swarovski awards media duties to Alliance Advertising?blur=25

Luxury brand Swarovski has assigned its media planning and buying duties to Alliance Advertising. The account size has been pegged in the region of Rs 4-5 crore.

exchange4media Staff Aug 21, 2008 8:21 AM

IndustrySpeak: Unraveling the secret of building long term agency-client relationships?blur=25

It’s a question that has intrigued agencies and clients alike – how do some clients develop long-term relationships with their ad agencies, whilst others change them frequently? Is there any formula or a set of rules they follow? exchange4media speaks with some leading agencies to unravel the secret.

exchange4media Staff Aug 21, 2008 8:20 AM

OMD India bags Dalda makers Bunge; account size pegged at Rs 15 crore?blur=25

OMD India has added another business to its kitty. The media arm from the Omnicom Group, which is just over a year old in India, has bagged Bunge, the makers of vanaspati brand Dalda in India. The incumbent on the business is MindShare. Industry estimates peg the ad spends at Rs 15 crore.

Noor Fathima Warsia Aug 21, 2008 8:19 AM