TRAI, which had recently come up with recommendations for policy guidelines regarding television audience measurement/ TRPs, has said that industry body Broadcast Audience Research Council (BARC) should function as a self-regulatory organisation for television audience measurement and ratings for broadcasters in India.
Heralded as the ‘Davos’ of the media world (that’s what the official website claims), the Media 360 Summit is being launched in Asia for the first time this year. The event will be held in Macau from September 16-18, 2008. Among the distinguished list of speakers are two familiar names – Sam Balsara and MEC Access India’s Rajneesh Chaturvedi.
exchange4media Group is all set to hold the NewsNext 2008 conference in the Capital on August 22. Times Now is the main sponsor of NewsNext 2008. The day-long conference will focus on various issues such as the future of Indian news broadcasting, self-regulation, and language news TV, among others. The exchange4media team spoke to senior industry leaders to know their views on some relevant topics and came up with some candid answers.
The challenging economy has compelled more Indians to seek sources for alternate incomes. Direct marketing thus continues to make a strong progress. Oriflame considers its consultants its assets and constantly invests in their training. Positive word of mouth also plays a key role in building the Oriflame brand image and in increasing the user base in India, says Fredrik Widell, MD, Oriflame India.
Movie rental service Seventymm has raised Rs 50 crore in series C funding (third round of funding) making it one of the largest invested start-up ventures in India with a total capital investment of Rs 90 crore. Seventymm had earlier raised Rs 40 crore in funding from venture capital firms, including Matrix Partners India, Draper Fisher Jurvetson and ePlanet Ventures, who also participated in this round.
Superbrands, an independent arbiter on brand management, has recognised 74 brands at an even in the capital on August 20. Teacher’s, the flagship brand from Beam Global Spirits & Wine India Pvt Ltd, has come on board as the official long-term sponsor of Superbrands Tribute Nites.
DTH service provider Tata Sky, which had recently unveiled its new product – personal video recorders (PVR) – that it plans to launch later this year, is now looking for a creative agency to handle the product launch. However, Rediffusion DYR will continue to be the main agency for the umbrella brand Tata Sky.
It’s a question that has intrigued agencies and clients alike – how do some clients develop long-term relationships with their ad agencies, whilst others change them frequently? Is there any formula or a set of rules they follow? exchange4media speaks with some leading agencies to unravel the secret.
OMD India has added another business to its kitty. The media arm from the Omnicom Group, which is just over a year old in India, has bagged Bunge, the makers of vanaspati brand Dalda in India. The incumbent on the business is MindShare. Industry estimates peg the ad spends at Rs 15 crore.