‘andpersand’ magazine has recently changed its logo from ‘&’ to ‘and’, as it moves forward in its journey towards becoming India’s pioneering luxury lifestyle publication. To celebrate the transition from one logo to another, the magazine has featured upcoming actor Harman Baweja on the cover of its latest edition.
Over the years, Polo has built a strong brand equity through its ‘The mint with the hole’ proposition. To further strengthen this core brand, Nestle India has now added another innovation to its portfolio – Polo Xtra Strong. The launch will be supported by a TVC, which has been conceptualised by Lowe Worldwide.
Hungama Mobile has entered into a partnership with Dailymotion, wherein the former would be Dailymotion’s anchor partner and business associate for its India operations. Dailymotion is planning to launch in India soon. Hungama Mobile would also take the Dailymotion community to the mobile consumer.
Following its Nick Fundoo Superstar activity, Nick has now announced the launch of its new property, ‘Nick Toon Jockey’. The initiative is to give an opportunity to kids to be a ‘Toon Jockey’, who would be the face of the channel and represent Nick across its various on-air and on-ground initiatives.
STAR has announced the appointment of Ron Plante as its Senior Vice-President, Research. Based in Hong Kong, Plante will spearhead ad sales research, market research, programme research and audience measurement research in support of sales, programming, marketing, and business development activities for the company.
3D displays offer great possibilities for the OOH industry, but are also restrictive, given the need for special glasses to view the 3D effect. But now, Absolute 3D Visions is all set to revolutionise the world of 3D viewing with their first ever spectacles free 3D screens that aim to open up a world of possibilities.
Zee Kannada has entered the Limca Book of World Records for its unique handkerchief campaign in support of the Indian team in the Cricket World Cup 2007. The channel’s record breaking feat is mentioned under the ‘The Biggest and the Smallest’ section.
Pradyuman Maheshwari, Editor and Chief Content Officer of IMCL, has put in his papers. At IMCL, he was handling the entire interactive properties of the Bhaskar Group, including the Dainik Bhaskar and Divya Bhaskar websites. He is also known for having run at one time the popular media news and gossip blog Mediaah!
Mid-Day is stretching its 29th anniversary celebrations to a week, with a special focus on the Young Urban Mobile Professional of India (YUMPI). The publication has come up with a 24-page section from June 23 that would accompany the newspaper each day for the next five days across Mumbai, Bangalore, Pune and Delhi.
On, the newly-formed agency by former O&M hand Jignesh Maniar, has been appointed as the creative agency for Jagran-18 Publications Ltd, a Jagran-TV18 joint venture. Bharat Kapadia, CEO and Managing Editor of the JV, has confirmed the development. Industry sources have pegged the account size at Rs 15-20 crore.
Starcom has appointed Ashwini Kamat as head of their Bangalore office. Kamat was previously responsible for training and new business development for Starcom nationally. She moves into the role vacated by Sindhuja Rai, General Manager, who has put in her papers.
There seems to be no respite in the ongoing legal spat between Tata Sky and ESPN. Tata Sky had filed a petition and an application, both of which were listed before the Delhi High Court on June 23. The Delhi High Court has now sent back the legal spat between ESPN and Tata Sky before the sectoral tribunal TDSAT. ESPN and Tata Sky have been sparring over sharing of signals, carriage of channels and allegation of contempt of court.
Raj Television Network rolled out its first 24-hour free to air (FTA) Tamil news channel Raj News 24x7 on June 23. Raj TV Network has invested around Rs 5 crore in the news channel. The Group will shortly be launching a 24-hour news and bushiness channel in Telugu.
MIC Electronic has recently won the bid to install, operate and maintain 25 full colour day and night LED video displays at eight Delhi Metro stations of Line-3 for advertisement. MIC was the highest bidder with Rs 45 crore, and outbid its nearest competitor Adlabs. The contract is for a six-year period.