‘andpersand’ magazine changes logo from ‘&’ to ‘and’

‘andpersand’ magazine has recently changed its logo from ‘&’ to ‘and’, as it moves forward in its journey towards becoming India’s pioneering luxury lifestyle publication. To celebrate the transition from one logo to another, the magazine has featured upcoming actor Harman Baweja on the cover of its latest edition.

by exchange4media Staff
Published - Jun 24, 2008 9:10 AM Updated: Jun 24, 2008 9:10 AM
‘andpersand’ magazine changes logo from ‘&’ to ‘and’

‘andpersand’ magazine has recently changed its logo from ‘&’ to ‘and’, as it moves forward in its journey towards becoming India’s pioneering luxury lifestyle publication. To celebrate the transition from one logo to another, the magazine has featured upcoming actor Harman Baweja on the cover of its latest edition.

“‘andpersand’ is a magazine that’s about innovation, not only in content, but also in its presentation, and Harman Baweja is Bollywood’s innovation at its best,” explained Meenu, Editor, ‘andpersand’ magazine.

She further said, “The new look and change of logo is an attempt to reach out to more people by giving it a simpler look. The new logo and the new star are the right things to do.”

‘andpersand’ was launched in 2006. The magazine covers not only lifestyle-oriented content, but a multitude of topical subjects as well.

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