MIC Electronics wins Delhi Metro LED tender for Rs 45 crore
MIC Electronic has recently won the bid to install, operate and maintain 25 full colour day and night LED video displays at eight Delhi Metro stations of Line-3 for advertisement. MIC was the highest bidder with Rs 45 crore, and outbid its nearest competitor Adlabs. The contract is for a six-year period.
MIC Electronics has received an order and license from Delhi Metro Rail Corporation (DMRC) worth Rs 45 crore for both installation and maintenance of 25 full colour (day and night) LED (Light Emitting Diode) video display boards at eight metro stations of Line-3.
When contacted, Saikat Chakraborty, Assistant Manager-Public Relations, Delhi Metro Rail Corporation Ltd, confirmed the news. He said, “MIC Electronics has won the six-year tender for the installation and maintenance of 25 full colour (day and night) LED display boards, across eight metro stations (including, RK Ashram, Karol Bagh, Rajendra Place, Janakpuri (West), Uttamnagar (East) and Dwarka Sec-9) of Line-3.”
He further said, “MIC was the highest bidder with Rs 45 crore, among four other competitors, of which the nearest bidder was Adlabs. As per the tender, MIC will have the advertisement sites, whereas DMRC will have 25 per cent of airtime, that is, two minutes for DMRC after eight minutes shall be made available to DMRC for showing its messages.”
The LED video display installation will be the first of its kind for Indian Railways, wherein the same will be networked and controlled from a single location. These installations are expected to take place within a span of six months.
It is also learnt that MIC has come up with GLOBIX (a global digital billboard exchange solution) in collaboration with its subsidiary, InfoSTEP Inc., which will help them in offering digital OOH solutions to both its clients and media planners in a way where both can now look forward to optimising their operations for the advertisement space and track the eyeballs of its TG.
Adding to that, the company has also won a second tender for LED Variable Message Signs (VMS) for highway projects in Andhra Pradesh and Tamil Nadu from GMR Expressways by quoting Rs 8 crore. Maave Electronics, a wholly-owned subsidiary of MIC Electronics, won the third tender for the company by quoting Rs 8 crore for the supply of emergency LED lamps for approximately 20,000 coaches across different zonal divisions of Indian Railways.
Looking at the advancements in the digital advertising space, it wouldn’t be wrong to predict that in the coming three years, the total OOH advertising market would be worth upwards of Rs 20 billion.
Following is the list of all the eight metro stations of Line-3 for advertisement:
|SI. NO||Name of the station||No. of LEDs to be installed in Outdoor||No. of LEDs to be installed in Indoor|
|1||Pragati maidan||1 Circulating area||3 Concourse area|
|2||R.K.Ashram||2 Concourse area|
|3||Karol bagh||1 Circulating area||2 Concourse area|
|4||Rajendraplace||1 Circulating area||2 Concourse area|
|5||Rajourigarden||1 Circulating area||3 Concourse area|
|6||Janakpuri (West)||1 Circulating area||2 Concourse area|
|7||Uttamnagar (East)||1 Circulating area||2 Concourse area|
|8||Dwaraka sec-9||1 Circulating area||2 Concourse area|
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