Even as the world is reeling under the economic slowdown, hope remains in markets like India and China. The magazine industry in India, too, is witnessing this optimism, as was reflected in an exclusive conversation with Donald D Kummerfeld, President and CEO, International Federation of the Periodical Press.
Thursday, March 5, 2009, saw a media event and an awards show with a difference in Mumbai – the Real Heroes Awards by CNN-IBN, in partnership with Reliance Industries. And what better venue than the Trident Oberoi, where hope floated amid the 26/11 terror attacks, when the hotel’s employees risked their lives to get their guests to safety.
Leo Burnett has been assigned the creative duties of Panasonic corporate account and home appliances such as refrigerators and washing machines. Sabiha Kidwai, General Manager – Marketing, Panasonic, has confirmed that the account size is pegged at Rs 100 crore. Dentsu Marcom is the incumbent agency.
TRAI has issued guidelines to improve the quality of broadband services in the country by specifying several norms related to the contention ratio, that is, the number of subscribers that can be packed into a single unit of bandwidth. The recommendations are aimed at ensuring that subscribers get the speeds for which they have sought the connection.
Chennai-based saree brand RmKV, which was recently scouting for a creative agency, has assigned the mandate to Grey Chennai. Mudra is the incumbent agency. The size of the account could not be ascertained at the time of filing the report, however, according to sources in RmKV, it is estimated to be a fairly large amount.
Women bring their own special touch to things that they do – be it professional or at home. There is an increasing army of women out there successfully transcending the gender divide at work and breaking the so-called glass ceiling. Continuing with the special tribute to Women Icons of the advertising world, exchange4media highlights the achievements of Malvika Mehra, Group Creative Director, O&M Advertising Bangalore, one of the few women who brought a Cannes Bronze to India.
Ravi Krishnan, Vice Chairman of IPL’s Rajasthan Royals franchise, is believed to be moving back to his former role of Managing Director at IMG India. Krishnan moves back to IMG India after two years. He had earlier spent over 11 years with IMG South Asia, based in India.
Multi Screen Media saw the exits of many of its senior resources and old hands on March 5, 2009. The day began with the announcement of Sony Entertainment Television’s Business Head Albert Almeida putting in his papers, and at least eight more names announced their exits by evening. It is believed that this outward bound list is growing and the number varies from 40 to 50 people. MSM officials were not available for comments.
<p align=justify>Our entire business is based on collaboration. So, we have a slightly different model than a lot of European design businesses. According to me, the activity and the effect on businesses and clients would be much more powerful working with somebody who is actually local, well-established, and has a successful business. So, the collaboration route will be much better than opening a very small office with a few people. We are also motivated to bring Indian creativity culture back to our studios. So, I don’t see it as a one-way interaction, but a genuine collaboration.