Rajnish Sahay has been brought in as Chief Executive Officer, Percept Talent Management (PTM), effective July 2010. He was previously CEO of Globosport Digital, where he was responsible for providing a 360-degree approach to celebrity management, which included the New Media Business portfolio as well.
My FM has come up with an initiative to make its listeners fulfil their obsession for money by giving them an opportunity to literally get richer every hour. To break the monotonous routine, the FM station has brought a quick money making activity, called ‘Paiso ki Baarish’. The week-long activation began on July 19 and will cover seven cities – Indore, Bhopal, Raipur, Jaipur, Ahmedabad, Chandigarh and Nagpur.
Recently few companies, mainly MNCs, have pledged to responsible advertising to children below 12 years of age. This might be a significant move, considering the brouhaha over comparative advertising, wherein a surreptitious manner or even blatant comparison happens in the name of advertising. However, it is not clear now how this pledge will manifest itself in reality as it is still early days. exchange4media delves deeper into this development.
The grand finale of the FIFA World Cup was expected to draw a large number of audiences, therefore, when that happened, it came as no surprise. The month-long football season has thrown up numbers as per the expectations of the media experts. On the same day, Star Plus had telecast the IIFA awards, which also managed to get good ratings for the channel.
The Waltair Division of East Coast Railway has invited sealed tenders for the allotment of portico ceiling space for erecting ad dangler balloons at Visakhapatnam, Vizianagaram and Duvvada railway stations. The contract shall be awarded for a period of three years.
Since time immemorial man has been obsessed with the creation of a mind reading machine – a combination of Search and Social media is the closest man has reached to accomplishing this dream. Six billion searches are performed on Google every month; 25 billion pieces of information are shared on Facebook every month. It is this access to this database of Intent and action allows us read and, more importantly, understand minds, states Vivek Bhargava, MD, Communicate2.
Inasra Technologies, the company behind Inasra.com, India’s largest portal for hotel room booking, has appointed 1pointsize as its advertising agency for 2010-11. Founded in 2005, Inasra.com has emerged as a leading player for booking accommodation in India.
Madison Public Relations, a unit of Madison World, has bagged the public relations mandate for Little Italy and Harlequin Mills & Boon India. Speaking on the new wins, Veena Gidwani, CEO, Madison Public Relations, said, “Both Little Italy and Mills & Boons are iconic brands, much loved by their niche consumers. We are really excited to work with these popular brands.”
Saatchi & Saatchi has bagged the creative duties of Harley-Davidson in India. The 360 degree account win comes on the back of a multi-agency pitch. According to industry sources, the account size is pegged at around Rs 12-15 crore. Republic was the incumbent agency for Harley-Davidson.
A photograph is not a commodity, photography is an art. Like any other form of art, there can’t be a price tag on the artist’s work. For ages, there have been artists who work for free and many others who take millions for their work. So, if you will look at www.imagesbazaar.com or www.shotindia.com, the two are not the same. Moreover, there is not even a single free resource for buying creative images with Indian faces. Even if someone sells the same for free, it’s illegal, as one needs to pay a person/ model in the picture and get an agreement signed by him/her for using his/her picture.