Date-wise News
Delhi Press launches literary magazine ‘The Caravan’

Delhi Press has launched the literary magazine ‘The Caravan’ on December 2. Priced at Rs 35, the fortnightly magazine covers politics, culture, arts and literature. It may be recalled that ‘The Caravan’ was launched way back in 1940, but was renamed and molded into a different magazine called ‘Alive’ in 1988.

exchange4media Staff Dec 3, 2008 6:45 AM

Unitech Wireless calls for creative pitch

Unitech Wireless, the telecom venture from the Unitech Group, is scouting for a creative agency. Recently, Norwegian telecom giant Telenor had picked up 60 per cent stake in Unitech Wireless.

exchange4media Staff Dec 3, 2008 6:44 AM

Partho Dasgupta & Vishakha Singh quit Future Media; to begin own venture ‘Aurora Comms’

Partho Dasgupta, Managing Director and CEO, Future Media and Vishakha Singh, Director, MaRCom & Strategy, Future Media have quit the organisation. Singh put in her papers yesterday, and Dasgupta resigned earlier today. The duo is headed to begin their own venture ‘Aurora Comms’.

Robin Thomas Dec 3, 2008 6:41 AM

Zandu consolidates its Rs 20-cr media business with Prachar Communications

Post its acquisition by Emami Ltd, Zandu Pharmaceutical Works Ltd has consolidated its media buying business with Prachar Communications, which is also the media buying agency for Emami. Lodestar Universal is the incumbent agency. TBWA\India continues to handle the creative duties for Zandu. Anand Mundra, CFO and company secretary, Zandu Pharmaceutical, has confirmed that the media spend is pegged at over Rs 20 crore.

Tasneem Limbdiwala Dec 3, 2008 6:40 AM

Lending a helping hand to those who fell defending Mumbai

It has been the most shocking tragedy that Mumbai has ever seen, and this city has had its horrific share of terrorist activities. S Yesudas, CEO, RK Swamy Media Group, urges the advertising fraternity to come together to help the kin of the brave non-officer ranking policemen on duty and others who lost their lives at locations like CST/Cama Hospital.

exchange4media Staff Dec 3, 2008 6:39 AM

Oriflame plans to enter oral care and wellness sectors in 2009

Oriflame India, a wholly owned subsidiary of Oriflame, has unveiled plans to foray into the oral care and wellness sectors in the coming fiscal. The company intends to spend one-third of the overall marketing budget on the oral care and wellness sectors and focus on BTL and print initiatives in 2009.

exchange4media Staff Dec 3, 2008 6:38 AM

Mediaedge:cia Chennai wins three new businesses worth Rs 18 cr

Mediaedge:cia Chennai has recently added three new businesses to its kitty – Zee Tamil launch brief, Nalli Silks and CRI Pumps. The total business of the three accounts together is pegged at Rs 18 crore in annualised billing.

exchange4media Chennai Bureau Dec 3, 2008 6:37 AM

NACO appoints Dentsu Communications as creative agency

Dentsu Communications Delhi has been assigned the creative duties of TSG-NACO (Technical Support Group of National AIDS Control Organisation) for condom promotion. Dentsu Communications would be handling NACO’s national behaviour change communication campaign for the promotion of condom usage.

exchange4media Staff Dec 3, 2008 6:36 AM

Guest Column<br>Retrofit: Attack aftermath: Messers Pontificate and Bombastic

In all this clutter and cacophony on the telly over the Mumbai terror attacks, some images refuse to go away. The age of innocence is over. India is restive. Veteran journalist Sandeep Bamzai urges television owners to show some sobriety while covering tragedies of such magnitude. It is time for a reality check. Clear the fog. Descend to Ground Zero.

Sandeep Bamzai Dec 3, 2008 6:35 AM

RAM Rambling: Radio City leads in Mumbai in the morning hours

Following up on our RAM reports, the focus this time is on the morning listeners (7 am to 11 am) in the Mumbai market from week 35 to week 46, all people, 12 plus, and place of listening, all show Radio City leading the charts followed by Red FM and Big FM fighting for the top spot. Radio Mirchi, Radio One, Fever and Meow follow.

Robin Thomas Dec 3, 2008 6:34 AM

The Meltdown: A time for ‘guerrilla ideas’

The economic slowdown has seen the industry go on the backfoot and optimism is not really on the top of anyone’s minds. However, amid the meltdown, more and more marketing and media agencies have started to view the opportunities in challenging times, conceptualising a great idea that can compensate for falling spends.

exchange4media Staff Dec 3, 2008 6:33 AM

BV Rao puts in his papers as Group Editor at Zee News

BV Rao has put in his papers as Group Editor at Zee News. He had joined Zee in March 2008 and was looking after Zee Business, Zee Online and Zee 24 Ghante Taas, besides Zee News. Prior to joining Zee, Rao was with Star News, where he was Senior Executive Editor.

exchange4media Staff Dec 3, 2008 6:32 AM