Delhi Press has launched the literary magazine ‘The Caravan’ on December 2. Priced at Rs 35, the fortnightly magazine covers politics, culture, arts and literature. It may be recalled that ‘The Caravan’ was launched way back in 1940, but was renamed and molded into a different magazine called ‘Alive’ in 1988.
Partho Dasgupta, Managing Director and CEO, Future Media and Vishakha Singh, Director, MaRCom & Strategy, Future Media have quit the organisation. Singh put in her papers yesterday, and Dasgupta resigned earlier today. The duo is headed to begin their own venture ‘Aurora Comms’.
Post its acquisition by Emami Ltd, Zandu Pharmaceutical Works Ltd has consolidated its media buying business with Prachar Communications, which is also the media buying agency for Emami. Lodestar Universal is the incumbent agency. TBWA\India continues to handle the creative duties for Zandu. Anand Mundra, CFO and company secretary, Zandu Pharmaceutical, has confirmed that the media spend is pegged at over Rs 20 crore.
It has been the most shocking tragedy that Mumbai has ever seen, and this city has had its horrific share of terrorist activities. S Yesudas, CEO, RK Swamy Media Group, urges the advertising fraternity to come together to help the kin of the brave non-officer ranking policemen on duty and others who lost their lives at locations like CST/Cama Hospital.
Oriflame India, a wholly owned subsidiary of Oriflame, has unveiled plans to foray into the oral care and wellness sectors in the coming fiscal. The company intends to spend one-third of the overall marketing budget on the oral care and wellness sectors and focus on BTL and print initiatives in 2009.
Dentsu Communications Delhi has been assigned the creative duties of TSG-NACO (Technical Support Group of National AIDS Control Organisation) for condom promotion. Dentsu Communications would be handling NACO’s national behaviour change communication campaign for the promotion of condom usage.
In all this clutter and cacophony on the telly over the Mumbai terror attacks, some images refuse to go away. The age of innocence is over. India is restive. Veteran journalist Sandeep Bamzai urges television owners to show some sobriety while covering tragedies of such magnitude. It is time for a reality check. Clear the fog. Descend to Ground Zero.
Following up on our RAM reports, the focus this time is on the morning listeners (7 am to 11 am) in the Mumbai market from week 35 to week 46, all people, 12 plus, and place of listening, all show Radio City leading the charts followed by Red FM and Big FM fighting for the top spot. Radio Mirchi, Radio One, Fever and Meow follow.
The economic slowdown has seen the industry go on the backfoot and optimism is not really on the top of anyone’s minds. However, amid the meltdown, more and more marketing and media agencies have started to view the opportunities in challenging times, conceptualising a great idea that can compensate for falling spends.
BV Rao has put in his papers as Group Editor at Zee News. He had joined Zee in March 2008 and was looking after Zee Business, Zee Online and Zee 24 Ghante Taas, besides Zee News. Prior to joining Zee, Rao was with Star News, where he was Senior Executive Editor.