In what is touted as a first-of-its-kind move, ‘Top Way’, an offshoot unit of Shree Advertising, has bagged the exclusive rights to fully wrap BEST’s fleet of AC king long buses with advertising. This puts Mumbai on par with some of the top cities in the world that currently use state-of-the-art public transport to carry brand messages.
HDFC Standard Life’s new campaign, featuring Rajasthan Royals players, promotes and propagates ‘Self Respect’ via its ‘Sar utha ke jiyo’ proposition’. The campaign captures the essence of self belief, pride, and confidence through a journey of the life of these players and depicts how these players have been able to achieve success despite all odds.
“The framework of traditional media is based on interruption, like a commercial on TV. Social media is about amplification. It’s also an incredible form of listening. People are engaged in millions of conversation and they are leaving the records of the conversation. If you are marketing a product, the idea is not to insert yourself in the middle of a conversation,” say Omnicom Group’s Jonathan Nelson and Jason Kuperman.