Amee Sanghvi has joined INX Media as VP and Creative Head for INX Studio. INX Studio is responsible for in-house promos, logos and designs for all three INX media brands – 9X, music channel 9XM, and English news channel INX News. Prior to joining INX Media, Sanghvi was Creative Director at DDB Mudra. She has 13 years of experience in the advertising industry, with stints with Mudra Mumbai, DraftFCB Ulka, O&M, Rediffusion DY&R and Leo Burnett. She has worked on brands such as Pond’s, Johnson & Johnson, Coca-Cola, Amul and Zodiac during her career.
HP has appointed Marius Haas as Senior VP & GM for its ProCurve Networking business. Haas previously served as HP's Senior VP, Strategy and Corporate Development. In that role, he led initiatives that focused on improving efficiency and driving growth for HP, including the execution and integration of all acquisitions since 2004. Haas joined Compaq from Intel Corp. in 1995.
Portico New York has launched its special home furnishing collection of bed and bath linen based on the hugely popular Cartoon Network original series Ben 10. The special Ben 10 collection from Portico comprises bed-sheets, cushions, beach towels and pillows.
Yahoo! Has launched ymail.com and rocketmail.com, two new e-mail domains that will make millions of new e-mail addresses available to the online community. In many markets, Yahoo! said it will help users to transfer their e-mail and contacts to their new address and notify friends of their new e-mail address
Radio stations have set a trend of involving their audiences with various events aimed at building social responsibility. Radio City recently hosted a Road Safety Awareness Campaign in Chennai in association with the Chennai Traffic Police with great success.
Zee Cinema has brought back its successful Saturday night film property ‘Shanivaar Ki Raat’ but with a different dimension. Riding on the popularity of ‘Shanivaar Ki Raat Amitabh Ke Saath’, the channel will now showcase latest Bollywood blockbusters in ‘Shanivaar Ki Raat Sitaroon Ke Saath’ at 8 pm.
Dishtv, the direct-to-home company of the Zee Group, has appointed Vinay Agarwal as its new CEO. Agarwal will be taking charge from June 23, 2008, and would be based in the company’s headquarters in Noida. Prior to joining Dish TV, Agarwal was associated with Grindwell Norton Ltd, a Saint-Gobain Group company, as President-Abrasives.
World Music Day is all set to be celebrated by FM stations on June 21. Among others, MY FM, BIG FM and Radio City stations across India have planned special customised programming, special capsules celebrating the occasion, interesting trivia on music, contests and playing listeners’ favourite music all day long.
Star India has a new Marketing Head. The country’s largest television network has appointed Anupam Vasudev as Executive Vice-president, Marketing & Communications. He joined earlier this week. A marketing veteran of 18 years in the FMCG category across Asia and the US, Vasudev, in his last assignment, was with SC Johnson, USA. Uday Shankar, CEO, Star India, confirmed the development.
All the 13 matches of ‘STAR Cricket Asia Cup' will be broadcast exclusively on ESPN and STAR Cricket starting June 24, 2008. The channel has roped in multiple sponsors including Ultratech Cement, Bharti Airtel and Havells. The Future Group and Maruti Suzuki have been roped in as associate sponsors.
Bangalore based Jivox, the first self-service, online video advertising platform, is planning to expand in India. Jivox has also gained significant traction with publishers, who are eager to monetize the content on their sites and tap into a huge pool of smaller advertisers that would otherwise be confined to banner or search ads.
India has got its first ever shortlist in the coveted Titanium & Integrated Lions. The campaign that would be competing with the best of the best work done in the year is JWT’s Lead India for The Times of India. India had entered five entries in all this year in this category. The winners would be announced on June 21, 2008.