Bob D’Silva has been promoted as National Creative Director at AMO Communications. For the last five years, he has been Creative Director with the agency. Prior to AMO, he had been associated with Speer, Motivation and MAA Bozell. Known for his out-of-the-box thinking, D’Silva, after spending over a decade in the hotel industry as a chef, decided to stop whipping up pate de foie gras and start writing ads. During his stint as Creative Director of AMO Communications, he successfully handled clients like Indian Oil Corporation, Department of Tourism - Goa, Punjab Heritage and Tourism Promotion Board, Next Retail, Asia Motorworks, Wella, and Jumbo Electronics, among others.
Parul Arora has joined Grey Delhi as Senior Creative Director, where she will be working closely with National Creative Director Shalini Dam. With a decade of experience in advertising, Arora has conceptualized and developed several communication solutions. She has worked at Joint & Arms Communications, Grey Worldwide, Lowe Lintas and JWT, as well as on a range of categories straddling many industries. Some of the brands that she has handled include Aristocrat, Indiatimes.com, Wrigley’s, Ranbaxy, Hyundai, Incredible India, DishTV, Dabur Real, Maruti, LG, Tropicana, Yum Foods, Department of Income Tax, Sony, India Today, SBI Cards, Dainik Bhaskar, Samsung, India Shining and HT.
‘Trust’, which is not easy to come by these days, forms the core idea behind Coca-Cola India’s new TVC initiative for its packaged water brand Kinley. ‘Vishwas Karo’, urges the latest communication conceptualised by Ogilvy & Mather. The TVC is slated to break on July 25, 2009 in all entertainment and news channels.
Raj Television Network CEO Suresh Iyer has put in his papers after a little over a year stint with the organisation. He is planning to float his own venture in the media space. Confirming the development, Iyer said that he was involved in talks with several television channels and multiplexes in connection with his own venture.
Leo Burnett Delhi has won the Unitech Wireless account. With an account size pegged upwards of Rs 200 crore, this is one of the biggest accounts in Delhi in recent times. Unitech Wireless is the telecom venture between realty major Unitech Group and Norway’s telecom operator Telenor. The comppany has got both National and International Long Distance Licenses (NLD and ILD).
Known more for the monuments, heritage and culture, India is not one of the foremost destinations as far as sports tourism is concerned. In a bid to explore this aspect, the Ministry of Tourism had given its nod to European sports channel Eurosport to shoot a special show, ‘Sports Trip’, in India. exchange4media finds out more about this initiative and how sports can help attract more tourists to India.
“While the slowdown has had an impact, we are fortunate that in India we have not felt the hit like other parts of the world. But another truth is that the advertising industry in India is not going to grow this year. The issue is what shape you will be in when the growth curve starts rising again,” says Nakul Chopra, CEO, Publicis South Asia.