2ergo Group has announced its acquisition of UK-headquartered Activemedia Technologies Group, global providers of mobile ticketing and couponing solutions, and one of India’s top ranking mobile marketing and value added services companies (AMT India). Headquartered in the UK, 2ergo Group is a global provider of mobile enabling technology, focusing on mobile marketing, mobile customer relationship management and media solutions, and has international presence spanning Europe, North America, Latin America, and Australia.
India is among the top 20 maritime nations in the world. India’s greatest strengths as a maritime nation are its ship-breaking facilities and the high quality maritime workforce. To live up to its potential, it is important for the industry to tap its internal strengths through better communication and exchange of ideas. This creates a huge opportunity for trade publications, which help provide a platform to all stakeholders of the industry.
Every brand, every media platform is looking at logging on to social media, given its growing importance in India today. This also includes the various FM radio players, who are taking to social media in a significant way to interact and reach out to their TG. exchange4media delves further into this growing trend.
TBWA\India has appointed Arindam Sengupta as Vice-President and Branch Head for its Chennai operations. Sengupta will replace Amarnath Pingalay, the outgoing head of Chennai. Sengupta has been with TBWA for over five years and has successfully led the Disruption charge for clients in Bangalore.
Punjab Heritage & Tourism Promotion Board has appointed AMO Communications, a Percept Hakuhodo company, as their brand development agency. AMO Communications will consult and provide assistance to the Board to develop a marketing strategy and create a brand image for Destination Punjab.
The last few days have seen non-stop media blitz on the Ambani gas row. This time, the battle is different because it is not a straight fight between the two brothers over their family inheritance. Veteran journalist Sandeep Bamzai analyses the latest Ambani versus Ambani saga.