e4m B2B Special: Shipping publications keeping the industry afloat
India is among the top 20 maritime nations in the world. India’s greatest strengths as a maritime nation are its ship-breaking facilities and the high quality maritime workforce. To live up to its potential, it is important for the industry to tap its internal strengths through better communication and exchange of ideas. This creates a huge opportunity for trade publications, which help provide a platform to all stakeholders of the industry.
India is among the top 20 maritime nations in the world. The long coastline and the large number of ports have made shipping a crucial activity for the Indian economy. India’s greatest strengths as a maritime nation are its ship-breaking facilities and the high quality maritime workforce. To live up to its potential, it is important for the industry to tap its internal strengths through better communication and exchange of ideas, products and services between the players in the industry. This creates a huge opportunity for trade publications, which help provide a platform to all stakeholders of the industry.
The publications reach out to the target audience through three different mediums – print, website and industry events. exchange4media takes an indepth look at the shipping publications in the country.
Some of the prominent print publications dealing with shipping include ‘Sailor Today’, ‘Shipping Today’, ‘The Times Shipping Journal’, ‘Shipping Marine & Ports World’, and ‘Indian Infrastructure’.
‘Sailor Today’, a monthly shipping magazine dedicated to seafarers, deals with shipping, ship management, ship building, ship repairs, ship handling, ports, chartering, surveying, maritime equipment manufactures and suppliers, and maritime training institutes.
‘Shipping Today’ is a weekly focusing on job related news and training information concerning the marine, offshore and cruise sectors. ‘Shipping Today’ claims to have a wide and diversified reader base. Shippingtoday.net is an online version of ‘Shipping Today’.
‘The Times Shipping Journal’ from the Times Group, brings to its readers everything about shipping and port-related activities. The journal provides a macro-review of trends in the Indian shipping industry. It also carries case studies on Indian and foreign companies and updates its readers on the latest technological developments in the shipping industry. It gives industry players a platform to discuss trade issues that impact the fortunes of the shipping industry.
‘Shipping Marine & Ports World’ is a bi-monthly magazine that covers news, views, features, and reports of developments taking place in the entire maritime spectrum nationally and internationally with a special focus on India.
‘Indian Infrastructure’, a monthly magazine published by Indian Infrastructure Publishing Pvt Ltd, is targeted at the top decision makers and financial managers in infrastructure sectors. The sectors covered include power, telecom, roads and bridges, construction, oil and gas, ports and shipping, aviation, railways, urban infrastructure and infrastructure finance. The magazine provides news, information and analysis of latest developments related to policy, projects and investments in these sectors in India.
Some of the prominent online players include timesshippingonline.com, shipping.nic.in and sailortoday.net, which provide the latest information on the shipping industry.
Timesshippingonline.com from the Times Group is an up-to-date source of information on the shipping industry for companies involved in imports and exports, cargo companies, financing companies, ship breakers, port authorities, clearing and forwarding agents and insurance companies.
Shipping.nic.in is a website of the Ministry of Shipping and provides information regarding shipping and ports sectors, shipbuilding and ship-repair, major ports, national waterways, and inland water transport, etc.
Sailortoday.net, an online version of the print magazine Sailor Today, presents news and issues affecting seafarers, and interviews with leading industry figures. There is also a message board for sharing opinions.
To enhance the business, the industry organises a number of events, trade shows, conferences and throughout the year.
A quick look at some of the events in 2009:
The way ahead
Alok K Brara, CEO, Indian Infrastructure Publishing, said, “It is very difficult to guesstimate the current market size of the B2B media industry, however, it would be around Rs 400-500 crore. The growth is definitely there, with the average range of growth of the B2B media in the vicinity of 15-30 per cent.”
(With additional inputs from Haresh Kumar)For more updates, be socially connected with us on
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