Dinamalar.com launches novel contest zone to bring out the inherent talents of readers

Dinamalar.com, the online edition of Tamil daily Dinamalar, has launched a special contest zone for its readers. According to S Balasubramanian, Head of Marketing, New Media, Dinamalar, it was the first time such a contest zone was being introduced in a regional publication portal with an intention to expose inherent talents as well as to provide good recreation to all the readers of the website.

by exchange4media Chennai Bureau
Published - Mar 3, 2010 8:43 AM Updated: Mar 3, 2010 8:43 AM
Dinamalar.com launches novel contest zone to bring out the inherent talents of readers

Dinamalar.com, the online edition of Tamil daily Dinamalar, has launched a special contest zone for its readers. According to S Balasubramanian, Head of Marketing, New Media, Dinamalar, it was the first time such a contest zone was being introduced in a regional publication portal with an intention to expose inherent talents as well as to provide good recreation to all the readers of the website.

Dinamalar.com launched the contest zone with the Tamil film ‘Aval Peyar Tamilarasi’. All a participant needs to do is just answer three questions about the film and walk away with tickets for a special show in Chennai, Coimbatore, Madurai and Pondicherry, a music CD and a movie DVD.

“From time to time, the Dinamalar website has always provided new, innovative masterpieces to all its enthusiastic readers. Now, it has come out with a new contest zone. This section would positively attract youngsters of today as it would cover fascinating topics from Indian filmdom to the latest Lollywood gossips,” said Balasubramanian.

The Dinamalar website ranks first among Indian publication portals, according to Alexa ranking, with over 8 million visits every month. Among these, 38.5 per cent users are from India, while 61.5 per cent users are non-resident Tamils.

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