It was a sufi jugalbandi with a difference. The dramatis personae were two unusual protagonists -- Professor Madan Gopal, a sufi singer of international stature and giving him company, or rather competition, was Dr Valsan Thampu, Principal of St Stephan’s College. The result was a dhamal of music that suited the Holi fervour.
The home coming seems to be paying off for IPL in its third season. As per TAM data for CS 4+, for six metros from March 12-16, 2010, average ratings for IPL3 is higher than that of IPL2, even if marginal. However, it is low when compared to the ratings of the inaugural IPL. exchange4media attempts to gauge which way the IPL winds are blowing.
Print ad volumes of two-wheelers grew by 4 per cent during 2009, as compared to 2008. Motorcycles was the top category, accounting for 69 per cent share of overall advertising share of the two-wheelers sector in print during 2009. Bajaj Auto Ltd occupied the top position among the advertisers of two wheelers in print during this period.
The Digital Media Conference 2010 further explored the various aspects of the digital media industry through two sessions titled ‘Digital: The Medium and the Growth Driver for Mediums’ and ‘Are the reasons to be bullish on the digital domain valid?’ The two sessions featured speakers like Mahesh Murthy, Srikant Sastri, Atul Hegde, Hoshie Ghaswala, Rajesh Lalwani and Rammohan Sundaram.
Shortlists for the Media Abbys were announced on March 18. This year, a total of 87 entries have been shortlisted, 10 more that the 77 shortlisted entries last year. In all, there are 14 categories this year. The Media Abbys will be held on April 9 during GoaFest 2010 at its new venue at Utorda Beach in South Goa.
Nimbus Communications has signed a deal with Times Group, wherein the latter will acquire a small ownership stake in Nimbus and its associate company, Neo Sports. As part of the terms, Nimbus and Neo Sports will leverage the various media vehicles across Times Group to advertise its sports and broadcasting businesses.
Putting forward General Motors’ perspective on changing approach to digital media, its Director – Marketing, Gaurav Gupta, put forward the auto major’s digital strategy through an in-depth presentation at the Digital Media Conference 2010, held in the Capital on March 19.
Ekta Kapoor’s reign on primetime was as legendary as Star Plus’ dominance of television in India for the better part of the last decade. Like all things in life, however, the last two years saw the fall and fall Balaji Telefilms’ shows, but the content company has been trying to stabilise once again. One of the latest efforts is the second company, Alt Entertainment, that launched with the production of ‘Love, Sex & Dhoka’, and once again there are conversations on what’s next for this creative genius.
In its overall marketing game plan to push the envelope across all of its sub-segments, Samsung Mobile’s current focus is on the two-year old sub-segment - Guru. The corporate major has launched a mega-campaign on the back of IPL for Guru. Asim Warsi, Head – Marketing, Samsung Mobile, speaks to exchange4media more on the campaign and its objective.
Digital Media Conference 2010 was kicked off on March 19, 2010, with the keynote of Lynn de Souza, Chairman & CEO, Lintas Media Group. Speaking on the topic ‘Advertising in the Digital Media – is the rookie coming of the age?’, de Souza delved upon the various aspects of this digital domain, including challenges and opportunities.