If, as a society, we are turning out to be actors for TV, venting anger at the drop of a hat, ignoring acceptable norms of behaviour, I think I owe an apology to my professional mates. I suppose every society gets the media it deserves. But that does not mean the basics of news journalism can be brushed aside to load more emotion into an already sad story, says BV Rao.
Komli Media has teamed up with Big TV to evaluate the impact of their banner advertising campaign on Komli’s ad network. For this, Komli used a tool called Ad Catalyst, which it had recently launched in association with Vizu Corporation. Ad Catalyst has been developed as a tool that goes beyond click-through rates (CTR) and helps advertisers in measuring how online ads impact viewer perceptions of key brand attributes in real time.
The second season of IPL is well underway and the numbers are trickling in. The most challenging part is building on to the success of Season 1 and for the individual teams to build up fan loyalty. A month-long online research study carried out by Dentsu India seeks to find out how fans decide on team loyalty.
Raj Express, a Madhya Pradesh-based newspaper, has recently beefed up its publication portfolio with the launch of two tabloids – R 16 and Career 8 from Indore. While R 16 is a 16-paged all colour tabloid to be distributed free daily with the Raj Express, Career 8 is an eight-paged tabloid on education and career options.
Insurance sector advertising in print saw a slight rise of 3 per cent during FY2008-09, as compared to FY2005-06. The life insurance sector garnered 70 per cent share of the overall insurance sector print ad pie during FY09. LIC led in Insurance sector advertising in print during the current fiscal year.
Bucking the slowdown trends and rumours about ‘problems’ between Mint and Wall Street Journal ever since the latter got the Government nod for a facsimile edition, the business paper from the HT Media stable is bullish about growth. On track with its growth plans, Mint is planning to foray into the Kolkata and Chennai markets soon.
Why was the media quiet about a business journalist named in last week’s SEBI order on a forged letter case… should the NBA get rid of the redressal body… why mainstream journalists continue to treat bloggers with disdain… some of the questions that have left Pradyuman Maheshwari wondering.
Close on the heels of undertaking various cost cutting initiatives that included the exit of 30-35 people in March, Daily News and Analysis (DNA) is now effecting pay cuts in the range of 5-15 per cent. The pay cuts across the organisation were announced internally by DNA Editor R Jagannathan last week.
Videocon Group, which has been scouting for a media agency for the past month, is said to have completed the pitch process. It is understood that most of the major media agencies had queued up for the business. Sources close to the development informed that Videocon was in the midst of a hunt for a planning partner and that a decision on this would be announced soon.