Date-wise News
Guest Column Newsmanic: Akriti case – Don’t hide your face Goldy!?blur=25

If, as a society, we are turning out to be actors for TV, venting anger at the drop of a hat, ignoring acceptable norms of behaviour, I think I owe an apology to my professional mates. I suppose every society gets the media it deserves. But that does not mean the basics of news journalism can be brushed aside to load more emotion into an already sad story, says BV Rao.

BV Rao Apr 27, 2009 11:49 AM

Arc Worldwide gets a Webby Honoree for

After winning at the Abby’s, Arc Worldwide’s award-winning site has been selected as an Official Honoree in the Activism category at the 13th Annual Webby Awards.

exchange4media Chennai Bureau Apr 27, 2009 9:41 AM

Henkel India’s Pril and Bref bag Product of the Year awards?blur=25

Henkel India Ltd has won the ‘Product of the Year’ title for two of its power brands, Pril and Bref. Both the products have been selected for the most innovative product offering in 2008 in their respective categories.

exchange4media Chennai Bureau Apr 27, 2009 9:40 AM

NDTV launches production group RedDot Productions?blur=25

NDTV has announced the launch of its independent production group, RedDot Productions, which will create and design content for television and interactive media.

exchange4media Staff Apr 27, 2009 9:40 AM

Komli-Vizu’s Ad Catalyst goes beyond CTR to analyze BIG TV online campaign?blur=25

Komli Media has teamed up with Big TV to evaluate the impact of their banner advertising campaign on Komli’s ad network. For this, Komli used a tool called Ad Catalyst, which it had recently launched in association with Vizu Corporation. Ad Catalyst has been developed as a tool that goes beyond click-through rates (CTR) and helps advertisers in measuring how online ads impact viewer perceptions of key brand attributes in real time.

exchange4media Staff Apr 27, 2009 9:39 AM

Human factors, perceived energy, performance & engagement give fan loyalty: Dentsu Study?blur=25

The second season of IPL is well underway and the numbers are trickling in. The most challenging part is building on to the success of Season 1 and for the individual teams to build up fan loyalty. A month-long online research study carried out by Dentsu India seeks to find out how fans decide on team loyalty.

Robin Thomas Apr 27, 2009 8:30 AM

Raj Express launches two tabloids – R 16 & Career 8; revamps national marketing teams?blur=25

Raj Express, a Madhya Pradesh-based newspaper, has recently beefed up its publication portfolio with the launch of two tabloids – R 16 and Career 8 from Indore. While R 16 is a 16-paged all colour tabloid to be distributed free daily with the Raj Express, Career 8 is an eight-paged tabloid on education and career options.

exchange4media Staff Apr 27, 2009 7:56 AM

Insurance sector advertising in print up 3 pc in FY09: AdEx Analysis?blur=25

Insurance sector advertising in print saw a slight rise of 3 per cent during FY2008-09, as compared to FY2005-06. The life insurance sector garnered 70 per cent share of the overall insurance sector print ad pie during FY09. LIC led in Insurance sector advertising in print during the current fiscal year.

exchange4media Staff Apr 27, 2009 7:54 AM

Bucking slowdown trends, Mint on track with its growth plans?blur=25

Bucking the slowdown trends and rumours about ‘problems’ between Mint and Wall Street Journal ever since the latter got the Government nod for a facsimile edition, the business paper from the HT Media stable is bullish about growth. On track with its growth plans, Mint is planning to foray into the Kolkata and Chennai markets soon.

exchange4media Staff Apr 27, 2009 7:53 AM

Mixed Media: 10 issues that make me wonder why...?blur=25

Why was the media quiet about a business journalist named in last week’s SEBI order on a forged letter case… should the NBA get rid of the redressal body… why mainstream journalists continue to treat bloggers with disdain… some of the questions that have left Pradyuman Maheshwari wondering.

Pradyuman Maheshwari Apr 27, 2009 7:53 AM

TBWA\Mumbai gets a new address; shifts from Bandra to Worli?blur=25

TBWA\India has shifted its Mumbai office to a new location. The agency, which was located in Bandra (East) for the last nine years, has now set up base in Worli.

exchange4media Mumbai Bureau Apr 27, 2009 7:52 AM

After lay-offs, it’s now pay cut time at DNA?blur=25

Close on the heels of undertaking various cost cutting initiatives that included the exit of 30-35 people in March, Daily News and Analysis (DNA) is now effecting pay cuts in the range of 5-15 per cent. The pay cuts across the organisation were announced internally by DNA Editor R Jagannathan last week.

exchange4media Staff Apr 27, 2009 7:51 AM

Videocon to announce new media partner soon?blur=25

Videocon Group, which has been scouting for a media agency for the past month, is said to have completed the pitch process. It is understood that most of the major media agencies had queued up for the business. Sources close to the development informed that Videocon was in the midst of a hunt for a planning partner and that a decision on this would be announced soon.

Noor Fathima Warsia Apr 27, 2009 7:50 AM

<b>Naren Nachiappan</b>, Managing Director, Jivox India?blur=25

Print and the other mediums as a percentage, are loosing share to the online media, though they are all growing but, as the market expands the increase has taken up more by online than by any other traditional forms of mass communications.

exchange4media Staff Apr 27, 2009 12:00 AM