‘Pulsar Stunt Mania’, touted as the first biking stunt show on television, is all set for Season 2. MTV, which airs the show, has lined up a series of activities to engage the TG and build buzz around the show, starting with a ‘Rockathon’, said to be India’s first bike and rock festival.
They were the ones who walked away with the Interactive Digital Awards at this year’s GoaFest, and they came together once again to reiterate why digital is the way to go in media at the ‘Think Digital with Google’ conference. Organised by Google India, the conference was held in Mumbai on April 30, 2010.
IPL3 final has broken all previous IPL records. The final match played between Chennai Super Kings and Mumbai Indians on April 25, 2010 has given IPL3 a rating of 12.9 TVR in six metros for the C&S 4+ target group. In comparison, IPL2 finale had rated 10.7 TVR and IPL1 had rated 11.7 TVR for the same market and TG. The highest viewership has come from Mumbai, followed by Chennai.
The Public Relations Consultants Association of India (PRCAI) reiterated its commitment to high standards and guidelines pertaining to the working of PR agencies and consultancies at its AGM held in Delhi on April 30, 2010. The AGM also welcomed Home Minister P Chidambaram’s reported view to regulate the public relations industry.
Alkesh Kanani, a thorough gentleman, an honest professional and a good conversationalist, passed away following a massive heart attack on April 25, 2010. He was just 44. Kanani had 19 years of professional experience behind him as a successful business development professional.
As a category expansion exercise, Louis Philippe, the premium apparel brand from Madura Garments, recently announced its foray into footwear. Contract Bangalore is the creative agency for Louis Philippe. The company plans to spend Rs 2-3 crore on advertising in the next one year. While the media mix will be driven by print, the company will also look at online activities.
VIP, which recently launched its range of light strolleys under the brand name Superlite, has come out a campaign to support the launch. Publicis Ambience has created an animation based TVC for Superlite that is eye-catching and makes one feel like watching it over and over again.
“We want Media Direction to be among the top five players within three years. India is a very competitive market, therefore, to accomplish our goals we have to be better than the competition. We will get the right people and the right structure to move forward. Growing in this market is account by account and day by day,” notes Les Margulis, President, RK Swamy Media Group/ Media Direction.