Date-wise News
Amit Malhotra takes over as VP - Programme Distribution, Asia Pacific, at Disney

Disney Media Distribution has promoted Amit Malhotra as Vice President of Programme Distribution in Asia Pacific. In his new role, Malhotra will be in charge of the programme distribution sales team and business in the region.

exchange4media Staff May 1, 2010 9:09 AM

Mudra MAX to handle rural activation for Glucon-D

Mudra Terra, the rural marketing arm of Mudra MAX, has added the rural activation mandate for Glucon-D to its client portfolio. It will be handled out of it Mumbai office.

exchange4media Mumbai Bureau May 1, 2010 9:06 AM

NDTV narrows Q4 FY10 loss to Rs 5 cr from Rs 45 cr last year

NDTV has substantially reduced its Q4 FY10 standalone loss from Rs 45 crore in the same quarter last year, to Rs 5 crore in the current year. EBITDA for the quarter improved to Rs 8 crore, as compared to a loss of Rs 55 crore in the same quarter last year.

exchange4media Staff May 1, 2010 8:47 AM

MTV’s Pulsar Stunt Mania goes on ground

‘Pulsar Stunt Mania’, touted as the first biking stunt show on television, is all set for Season 2. MTV, which airs the show, has lined up a series of activities to engage the TG and build buzz around the show, starting with a ‘Rockathon’, said to be India’s first bike and rock festival.

Khushboo Tanna May 1, 2010 8:41 AM

GoaFest 2010 Interactive award winners come together to ‘think digital with Google’

They were the ones who walked away with the Interactive Digital Awards at this year’s GoaFest, and they came together once again to reiterate why digital is the way to go in media at the ‘Think Digital with Google’ conference. Organised by Google India, the conference was held in Mumbai on April 30, 2010.

exchange4media Mumbai Bureau May 1, 2010 8:39 AM

IPL3 final match breaks records; scores 12.9 TVR for six metros

IPL3 final has broken all previous IPL records. The final match played between Chennai Super Kings and Mumbai Indians on April 25, 2010 has given IPL3 a rating of 12.9 TVR in six metros for the C&S 4+ target group. In comparison, IPL2 finale had rated 10.7 TVR and IPL1 had rated 11.7 TVR for the same market and TG. The highest viewership has come from Mumbai, followed by Chennai.

Robin Thomas May 1, 2010 8:35 AM

PRCAI AGM welcomes Government’s intention to regulate PR industry

The Public Relations Consultants Association of India (PRCAI) reiterated its commitment to high standards and guidelines pertaining to the working of PR agencies and consultancies at its AGM held in Delhi on April 30, 2010. The AGM also welcomed Home Minister P Chidambaram’s reported view to regulate the public relations industry.

exchange4media Staff May 1, 2010 8:33 AM

Obituary: Alkesh Kanani (1966-2010)

Alkesh Kanani, a thorough gentleman, an honest professional and a good conversationalist, passed away following a massive heart attack on April 25, 2010. He was just 44. Kanani had 19 years of professional experience behind him as a successful business development professional.

exchange4media Staff May 1, 2010 8:31 AM

Louis Philippe steps into footwear biz; earmarks Rs 2-3 cr as ad spend for one year

As a category expansion exercise, Louis Philippe, the premium apparel brand from Madura Garments, recently announced its foray into footwear. Contract Bangalore is the creative agency for Louis Philippe. The company plans to spend Rs 2-3 crore on advertising in the next one year. While the media mix will be driven by print, the company will also look at online activities.

exchange4media Chennai Bureau May 1, 2010 8:30 AM

Ad Review: VIP brings out the animated lightness of being

VIP, which recently launched its range of light strolleys under the brand name Superlite, has come out a campaign to support the launch. Publicis Ambience has created an animation based TVC for Superlite that is eye-catching and makes one feel like watching it over and over again.

Pallavi Goorha Kashyup May 1, 2010 8:28 AM

Growing in this market is account by account and day by day: Les Margulis, Media Direction

“We want Media Direction to be among the top five players within three years. India is a very competitive market, therefore, to accomplish our goals we have to be better than the competition. We will get the right people and the right structure to move forward. Growing in this market is account by account and day by day,” notes Les Margulis, President, RK Swamy Media Group/ Media Direction.

exchange4media Staff May 1, 2010 8:27 AM