Reliance Mobile to go live with ICC World Cup T20 matches

Reliance Mobile, the official global partner for the 2009 edition of ICC World T20 Championship, recently unveiled the glittering silver trophy in Mumbai at the hands of cricketing legend and ICC ambassador Dilip Vengsarkar. This ICC World T20 trophy will be handed over to the winning team of the 2009 edition of the championship. The unveiling of the trophy in Mumbai signifies the beginning of the ICC World T20 trophy’s preview across India before the championship begins next month.

by exchange4media Chennai Bureau
Published - May 18, 2009 10:05 AM Updated: May 18, 2009 10:05 AM
Reliance Mobile to go live with ICC World Cup T20 matches

Reliance Mobile, the official global partner for the 2009 edition of ICC World T20 Championship, recently unveiled the glittering silver trophy in Mumbai at the hands of cricketing legend and ICC ambassador Dilip Vengsarkar. This ICC World T20 trophy will be handed over to the winning team of the 2009 edition of the championship. The unveiling of the trophy in Mumbai signifies the beginning of the ICC World T20 trophy’s preview across India before the championship begins next month.

At the trophy unveiling ceremony, the company announced that Reliance Mobile would go Live with all ICC World T20 matches through its R-World VAS platform. Reliance Mobile subscribers will be able to catch all the excitement of this championship on their handsets. Reliance Mobile will also provide subscribers an option to have match scores and expert commentary on the matches as their caller-tune.

Commenting on Reliance Mobile’s relationship with ICC World T20 Championship, Sanjay Behl, Group Head, Branding & Marketing, Reliance Communications, said, “As the designated Global Partner for all ICC events till 2015, Reliance Mobile is privileged to be associated with this exciting tournament. The association has given us an opportunity to offer our customers special access to ICC World T20 led cricket content through our R-World VAS deck. We are initiating various consumer-friendly promotions and initiatives for our customers based on the exciting world of ICC World T20 cricket.”

Reliance Mobile is creating a special ICC World T20 zone on R-World. This special zone will be loaded with exclusive videos, wallpapers, ringtones, animations, live score as well as m-games related to the championship. R-World is a virtual one-stop-shop for entertainment, communication, gaming and m-commerce. It has hundreds of useful applications and over 200,000 content titles.

Reliance Mobile will also be launching the ‘Cricket Dhanadhan’ subscription offer. Subscribers availing this offer will get score updates through SMS. They will also get other news updates related to the ICC World T20 championship. As part of this special subscription offer, Reliance Mobile subscribers can call a special toll-free number to listen to live score updates.

ICC Chief Executive Haroon Lorgat, said, “The final preparations are now being made to the second ICC World Twenty20. The fact that India is the defending champion means the matches will be keenly followed in that part of the world and it is going to be fun to see if Mahendra Singh Dhoni and his team can win it again this time around. We have just released more tickets on to the market for the general public to access. For those who cannot get to England for the tournament, our host broadcaster ESPN Star Sports will be showing every match Live across 200 countries around the world.”

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