To leverage its strength in India, R&PM:Edelman has announced a new leadership team. Amit Misra, a professional of 15 years standing who joined the company from October 1, will head operations in Delhi, while Ophira Samuel-Bhatia, who has been with the company for 13 years, will now head the operations in Mumbai.
Yash Raj Films has embarked on a marketing drive for its first ever animation venture, ‘Roadside Romeo’, which tells the story of an adventurous canine. As part of this drive, Yash Raj Films has tied up with Disney Consumer Products (DCP) to launch a range of merchandise products based on the film.
The recent spate of bomb blasts in the country might have somewhat dampened the festive spirit, but various media platforms are trying their best to bring in the festivities. Durga Puja, one of the biggest festivals in West Bengal, is round the corner and the Puja fervour is picking up. exchange4media takes a look at what various TV channels are up to this year in Bengal.
SanDisk Corporation has embarked on an integrated marketing and advertising campaign to create awareness and educate Indian consumers on the need and importance of high capacity memory cards that enable consumers to explore their digital gadgets to the fullest potential. Publicis & Hal Riney has developed this campaign.
Pioneering the use of optic fiber cable (OFC) network commercially, Adlabs Digital Cinema has started distributing digital cinema films over the OFC network spread over 80,000 km across the country by Reliance Communications. This technology can go a long way in curbing piracy and reducing download time.
In a bid to cater to the cricket-crazy fan base, Start Cricket is introducing two documentaries – ‘Million Dollar Babies’ and ‘The Academy’. ‘Million Dollar Babies’, which premieres on October 6, is a half-hour 10-part documentary series, which will air on Mondays at 9 pm. ‘The Academy’ is a 13-part documentary, premiering on October 7 that will air on Tuesdays at 9 pm.
Brands’ romance with India’s sole individual Olympic Gold winner Abhinav Bindra continues. The latest to associate with the ace shooter is Samsung India, which has roped in Bindra as brand ambassador for its consumer electronics business. Samsung has also embarked on a campaign with Bindra, conceptualised by Cheil Communications.
Zee 24 Taas has embarked on an initiative titled ‘Parivar Apla Shehar Apla Awaj’, a live event taking up issues of public concern in top 24 cities of Maharashtra in 24 days. The event, which was kicked off from September 17 at Sangli, is being aired live daily on Zee 24 Taas channel between 5.30 pm and 6.30 pm. The initiative concludes on October 8.
The second edition of Business & Economy Leadership and Excellence Awards 2008 was held on October 1 in the Capital. A platform to salute the leaders of India Inc, the event was presented by Planman Media, while exchange4media.com was the online media partner.
The much-awaited and prestigious Congress party account for the coming General Elections has been won by Crayons Advertising. The account is estimated to be worth a hefty Rs 150 crore. Two agencies – JWT and Crayons – competed in the final lap. Rediffusion DYR, Percept H, Mudra, JWT, Contract, Crayons and Madison had competed in this mega pitch.
TDSAT has stayed the disconnection notice issued by Neo Sports to Tata Sky and has asked the DTH operator to deposit Rs 2 crore with the sports broadcaster. “Tata Sky is directed to deposit Rs 2 crore within two weeks. The impugned notice of September 12, 2008, stands dismissed,” said a TDSAT Bench headed by Justice Arun Kumar.
Raj Raman has been appointed as Managing Director and CEO of Bollywood Corporation Pvt Ltd (BCPL), a registered company owned by Percept Ltd. Raman brings with him over 22 years of experience across functions like sales, marketing, operations and business management.
The All India Management Association (AIMA) has announced its new office bearers for the year 2008-09. Srinivasan K Swamy, Chairman, RK Swamy/ Hansa Group, has been elected President, while Sanjiv Goenka, Vice Chairman, RPG Enterprises, is the Senior Vice President.
The Board of Directors of New Delhi Television Ltd has approved the draft scheme of the demerger of the news businesses of NDTV Ltd into a new company. The appointed date for the scheme would be April 1, 2009. The decision was taken at a meeting of the NDTV Board held on October 1.