The fiercely competed ITC Ltd. media pitch has finally concluded, and the decision is in favour of Madison World. ITC officials have confirmed this to exchange4media, stating: “As part of the media agency-of-record (AoR) review process, ITC Ltd. has decided to award the media AoR responsibilities to specially created media agency unit of Madison World. This would be effective from January 1, 2011.”
Reports are now creeping in that negative global media coverage hit Delhi’s business during CWG. It created such a negative halo that eventually it led to the withdrawal of some of the biggest names in the sporting arena. But nevertheless, after the closing ceremony on October 14, international media declared CWG 2010 a huge success, albeit not without a hint of jeer.
The Associated Chambers of Commerce and Industry of India (ASSOCHAM) will organise the 4th Annual Global Summit on Entertainment & Media, ‘Focus 2010’ during October 28-29, 2010 at Hotel Royal Meridien, Chennai. Focus since its inception in 2007 has been officially supported by Ministry of Information & Broadcasting, Government of India.
In his new responsibility, Anil Uniyal will be responsible for the strategic, financial and operational management of the business news network. Prior to this he was the COO, Network 18 Media and Business Head, TV18 Media Operations. He will report into Sai Kumar, Group COO, Network 18.
“In the recent past, Vijay TV has pushed the envelope of creativity by a few notches. People look upto the channel for differentiated, innovative programming, be it fiction or non-fiction” said K Sriram, General Manager, Vijay TV when quizzed whether audience fatigue was the reason for the channel shifting its focus from non-fiction shows, which is considered to be its forte.
At the general assembly of International Federation of Audit Bureaux of Circulations (IFABC), Hormuzd Masani was re-elected to the Executive Board of IFABC for a further term of two years. Hormuzd Masani, was also unanimously re-elected for the second consecutive term as the President of Asia, Pacific Audit Bureaux of Circulations (APABC).
Mindshare India has scooped the media mandate for Videocon’s direct to home, Philips and Electrolux businesses. ZenithOptimedia was the incumbent agencies Videocon D2H. However, ZenithOptimedia will continue to handle Videocon’s Consumer Electronics and Home Appliances, Mobile Handsets, PlanetM and Mobile Services . R Gowthaman, Leader, Mindshare - South Asia confirmed the development and stated that they are in the process of setting up a dedicated Videocon Team for the same.
The ‘Outlook’ is celebrating its 15 year anniversary with ‘Speak Out Debate 2010’. The initiative will see ‘Outlook’ going to six Indian cities to host debates on socially relevant and imperative issues. In a conversation with exchange4media Suresh Selvaraj, President, Outlook also spoke about the mega anniversary issue of ‘Outlook’.
The first Hindi edition of The Pioneer hit newsstands in Lucknow on October 17. At a cover price of Rs 3, the newspaper will consist of 16 to 28 pages. The newspaper will carry predominantly coloured pages. Vijay Prakash Singh is the Resident Editor of Pioneer Hindi Lucknow.
Close on the heels of bagging the Amul Macho creative business it is now learned that Ogilvy India has bagged the VIP luggage creative mandate as well. The win follows in the wake of a multi-agency pitch. The incumbent agency on the business was Publicis Ambience.