With the increase in the number of multiplexes and malls in metros and mini-metros, a significant shift has been noticed in consumer behaviour across the country. Companies like EFX, an on-screen activation company, are actively tapping the scope presented by cinema media adverting that ensures accountability and measurability.
In a bid to tap the growing kids’ market, Reebok, under its Reebok Juniors brand, has introduced an entire of sports gear comprising apparel and footwear. Reebok Juniors has also launched its first communication, ‘Made to Play’, to support this launch. The range is targeted at kids in the 4-14 age-group.
Superstar Rajnikanth-starrer ‘Kuselan’ will become an in-film advertising platform for Sanguine Media Ltd. ‘Kuselan’ is a bilingual film (Tamil/Telugu) produced by Kavithaalaya and Seven Arts. With more than 400 films being produced in South India annually, Sanguine is optimistic about scaling new heights with this new venture.
DishTV and ESPN-STAR Sports have announced a joint marketing programme, ‘Summer Sports Bonanza’. Under this sales promotion scheme, a cash benefit of Rs 500 would be credited back to the subscribers’ account on purchase of a new DishTV connection before June 30, 2008.
The recent fuel price hike has been dominating all conversation since the hike was announced. TV channels, newspapers, Internet forums have been full of news and views regarding the hike. There have been strong reactions against it in the form of bandhs in some states. Now FM stations, too, have joined the fray to carry the discussions further.
Efficiency and indulgence, refuge and escape, conformism and showmanship, child-like delight and intellectual growth, the payoffs from technology in personal life are dichotomous, says the latest JWT Brand Chakra study. The findings are particularly relevant for brands in the personal technology domain like personal computers, Internet connectivity, telecom, mobiles and visual imaging gadgets.
The Information & Broadcasting Ministry has taken a stern note of several channels telecasting an ad for Lux Cozi brand of underwear that was banned by it as it was found to be indecent, vulgar and suggestive. The Ministry has now prohibited the transmission or retransmission of the ad featuring a semi-clad male and female model and a dog on all broadcasting platforms with immediate effect.
What’s in a name? A lot, according to India TV. The TV channel has lodged a complaint with the Information and Broadcasting Ministry stating that its ‘fair name and goodwill’ were being compromised because of regulatory permission given to a company called Information TV to run a 24-hour news channel by the name of `India News’.
In a sudden development, Ashish Bhasin, who was appointed Executive Vice-President, Lowe Worldwide, and Asia Regional Director for Integrated Marketing in January 2008, has put in his papers. The 20-year Lintas veteran is joining Aegis Media as Chairman, India, and CEO, South-east Asia. Bhasin will report Patrick Stahle, CEO, Aegis Media APAC. Bhasin’s exit comes close on the heels of that of Prem Mehta, former Chairman & MD, Lintas India, and Pranesh Misra, Lowe’s Global Director, Marketing Accountability.