Date-wise News
Vdopia inks video advertising deal with Zoom TV portal

Vdopia, an Internet TV and online video advertising company, has entered into a pact with Zoomtv.in to procure and serve advertisements for the portal. As part of the deal, Vdopia will also provide video ad serving technology to Zoomtv.in.

exchange4media Staff Jun 12, 2008 8:33 AM

Pralay Bakshi to take over as Station Head of Fever FM Kolkata

Pralay Bakshi has been appointed as Station Head for Fever FM Kolkata. He is replacing Alok Singh. Bakshi would be taking charge from July 1. He has been Programming Head, Fever FM Delhi so far.

exchange4media Staff Jun 12, 2008 8:32 AM

Bharti Airtel, Apple in pact to bring iPhone 3G to India

Bharti Airtel and Apple have announced a pact to bring iPhone 3G to customers in India later this year. The advertising and the marketing plans will be revealed later.

exchange4media Staff Jun 12, 2008 8:31 AM

EFX looks to make cinema shy advertisers explore the medium

With the increase in the number of multiplexes and malls in metros and mini-metros, a significant shift has been noticed in consumer behaviour across the country. Companies like EFX, an on-screen activation company, are actively tapping the scope presented by cinema media adverting that ensures accountability and measurability.

exchange4media Staff Jun 12, 2008 8:29 AM

From big feet to little feet, Reebok makes them ‘play’

In a bid to tap the growing kids’ market, Reebok, under its Reebok Juniors brand, has introduced an entire of sports gear comprising apparel and footwear. Reebok Juniors has also launched its first communication, ‘Made to Play’, to support this launch. The range is targeted at kids in the 4-14 age-group.

exchange4media Staff Jun 12, 2008 8:28 AM

Sanguine Media forays into in-film advertising with Rajnikanth-starrer ‘Kuselan’

Superstar Rajnikanth-starrer ‘Kuselan’ will become an in-film advertising platform for Sanguine Media Ltd. ‘Kuselan’ is a bilingual film (Tamil/Telugu) produced by Kavithaalaya and Seven Arts. With more than 400 films being produced in South India annually, Sanguine is optimistic about scaling new heights with this new venture.

exchange4media Chennai Bureau Jun 12, 2008 8:27 AM

DishTV, ESPN-STAR Sports join hands for ‘Summer Sports Bonanza’

DishTV and ESPN-STAR Sports have announced a joint marketing programme, ‘Summer Sports Bonanza’. Under this sales promotion scheme, a cash benefit of Rs 500 would be credited back to the subscribers’ account on purchase of a new DishTV connection before June 30, 2008.

exchange4media Staff Jun 12, 2008 8:26 AM

Future Bazaar India on the lookout for a creative agency

Future Bazaar, the online retail portal from Future Group, formerly Pantaloon Retail India Ltd, is scouting for a creative agency to handle their entire suite of advertising needs, including traditional media, online and print initiatives.

exchange4media Staff Jun 12, 2008 8:25 AM

Crude shock: FM stations raise their voices against fuel price hike

The recent fuel price hike has been dominating all conversation since the hike was announced. TV channels, newspapers, Internet forums have been full of news and views regarding the hike. There have been strong reactions against it in the form of bandhs in some states. Now FM stations, too, have joined the fray to carry the discussions further.

Robin Thomas Jun 12, 2008 8:24 AM

JWT Brand Chakras throws light on the yin-yang of technology payoffs in consumer life

Efficiency and indulgence, refuge and escape, conformism and showmanship, child-like delight and intellectual growth, the payoffs from technology in personal life are dichotomous, says the latest JWT Brand Chakra study. The findings are particularly relevant for brands in the personal technology domain like personal computers, Internet connectivity, telecom, mobiles and visual imaging gadgets.

exchange4media Bangalore Bureau Jun 12, 2008 8:23 AM

Hanoz Mogrelia, ECD, VGC, moves back to Saatchi & Saatchi

Less than month after his appointment as Executive Creative Director at Vyas Giannetti Creative (VGC) Mumbai, Hanoz Mogrelia has put in his papers. Mogrelia is returning to Saatchi & Saatchi, where he was prior to joining VGC. He is rejoining as Creative Director.

Tasneem Limbdiwala Jun 12, 2008 8:22 AM

RAM to be operational in Chennai, Hyderabad, Kolkata soon

After its success in the three metros of Delhi, Mumbai and Bangalore, exchange4media has learnt from Ernst &Young that TAM Media Research’s Radio Audience Measurement (RAM) would now be rolled out in three more cities – Chennai, Hyderabad and Kolkata.

exchange4media Mumbai Bureau Jun 12, 2008 8:21 AM

Lux Cozi undergarment ad banned by I&B Ministry for vulgarity

The Information & Broadcasting Ministry has taken a stern note of several channels telecasting an ad for Lux Cozi brand of underwear that was banned by it as it was found to be indecent, vulgar and suggestive. The Ministry has now prohibited the transmission or retransmission of the ad featuring a semi-clad male and female model and a dog on all broadcasting platforms with immediate effect.

exchange4media Staff Jun 12, 2008 8:20 AM

India TV’s ire over being confused with ‘India News’, lodges complaint with I&B Ministry

What’s in a name? A lot, according to India TV. The TV channel has lodged a complaint with the Information and Broadcasting Ministry stating that its ‘fair name and goodwill’ were being compromised because of regulatory permission given to a company called Information TV to run a 24-hour news channel by the name of `India News’.

exchange4media Staff Jun 12, 2008 8:19 AM

Lowe’s woes: Ashish Bhasin to join Aegis Media as Chairman-India & CEO, SE Asia

In a sudden development, Ashish Bhasin, who was appointed Executive Vice-President, Lowe Worldwide, and Asia Regional Director for Integrated Marketing in January 2008, has put in his papers. The 20-year Lintas veteran is joining Aegis Media as Chairman, India, and CEO, South-east Asia. Bhasin will report Patrick Stahle, CEO, Aegis Media APAC. Bhasin’s exit comes close on the heels of that of Prem Mehta, former Chairman & MD, Lintas India, and Pranesh Misra, Lowe’s Global Director, Marketing Accountability.

exchange4media Staff Jun 12, 2008 8:18 AM