A lot is in store for our readers this week. Apart from detailed coverage on GoaFest 2009, exchange4media brings to its readers international industry stalwarts <b>Jack Klues</b> and <b>David Kenny,</b> who will guest edit the stories to be carried on our website on April 3, 2009. Both Klues and Kenny will also share with our readers their exclusive views on a variety of issues in the form of special editorials.
Neo Sports has complained to the Advertising Standards Council of India (ASCI) against an ad of Ten Sports in which the latter claims to be the No. 1 sports channel. The complaint has been upheld by the ASCI Code and the industry body concluded that the claim in the ad was misleading in ambiguity. The ad has been suspended temporarily.
CNBC-TV18 has been keen on strategic print partnership. It was in talks with Financial Times in early 2008, and has now formally announced a partnership with Mint, the business daily from HT Media Ltd. Mint now has two strategic partners, the first being Wall Street Journal.
It has happened again. A few results of the Creative Abby have been leaked and the reports have appeared in a prominent pink daily. The obvious attempt is to make sure that the Abby is disgraced and loses its sheen, says Pradyuman Maheshwari even as he suggests a few steps to curb this menace.
Making a case for an efficient nodal agency and system to fight white collar crime in India, veteran journalist <b>Sandeep Bamzai</b> brings out the different treatment meted out to major Dalal Street player Nimesh Kampani and the disgraced Ramalinga Raju of Satyam Computers.
Fisheye Creative Solutions has bagged the creative duties to work on four campaigns for Levi’s. It is currently working on the Live Unbuttoned Campaign featuring Akshay Kumar. It may be noted here that JWT continues to be the AOR for Levi’s and has worked on the earlier Live Unbuttoned campaign with Akshay Kumar.
GoaFest 2009 is all set to kick off with the Industry Leadership Conclave on April 2, 2009. Cavelossim Beach has become the hotbed of activities as it gears up to welcome the delegates. Creative Abby, that has registered an increase in its entries, has seen action in the press even before the Festival begins. Registrations are on full swing too.
A sales deal ending usually doesn’t make much of a difference, but when a 30-year old relation ceases, it gets the industry talking. That is what the latest issue of India Today has managed – the back page of the India Today English magazine, that housed Bajaj Auto for the last three decades, saw a new advertiser in Raymond in the latest issue. It is understood that the ties were severed over ‘commercial issues’ disagreement, and that the back page would now see another major automobile player soon.
TME, the media arm of Rediffusion Y&R, has effected senior level changes in its structure. Dinesh Vyas has been given the charge of the Mumbai office, while the role of National Buying Head that was left vacant when Divya Radhakrishnan was made President of the organisation, has been assigned to Imran Karim.