Real Global Broadcasting (RGB), the 50:50 broadcasting joint venture between Alva Brothers and Turner International, has partnered with OMD India and BBDO India for its media and creative duties respectively. Industry sources say that for RGB to compete in the current competitive Hindi GEC scenario, it has to spend in the vicinity of Rs 15 crore to Rs 20 crore on its ad spends.
The top line readership data presented by the Media Research Users Council (MRUC) at an industry meet held in Mumbai on November 4, doesn’t present a happy picture. According to a presentation made by Hansa Research’s Ashok Das, all media show a declining regularity of consumption in terms of daily consumption over weekly reach.
The next few weeks will see intense debates and discussions over the IRS 2008 R2 data, released at an industry meet organised by Media Research Users Council (MRUC) on November 4. According to a presentation made by Hansa Research’s Ashok Das at the meet, print reach shows a higher growth, and within print, dailies are driving reach growth.
Turner Broadcasting System is set to launch its Hollywood movies and series channel in association with Warner Bros. According to industry sources, Turner is expected to award the creative business of this new channel to M&C Saatchi - Digital & Direct. The ad spend is pegged at Rs 10 crore plus. MPG will be handling the media duties.
The discussion on the readers-per-copy (RPC) subject comes up just about every time members of the newspapers and magazines industry question the recurrent decline in readership numbers, despite the increase in circulation. The Media Research Users Council (MRUC), in its address to the industry on November 4, attempted to explain some of the factors that lead to this decrease in readership.
The FM scenario in Mumbai is seeing an interesting battle on the top. Three key players that are making their mark here are Red FM, Big FM and Radio City, followed by Radio Mirchi. Red FM has been a long standing leader in Mumbai, but the last three weeks has shown a neck and neck battle in the space. exchange4media takes a closer look.
MRUC has released the Indian Readership Survey 2008 R2 data today. The top-line findings for dailies show that The Times of India leads the English dailies with a total readership of 133.4 lakh, followed by Hindustan Times with a total readership of 63.5 lakh. Among Hindi dailies, Dainik Jagran and Dainik Bhaskar dominate.
Victorinox India, the Indian arm of Swiss company Victorinox, has assigned its integrated marketing duties to PerceptH following a pitch process. Sources close to the development have pegged the account size at around Rs 3 crore. The company represents high quality products inspired by the ingenuity of the original Swiss Army Knife.