German media group Hubert Burda Media has entered into a joint venture with HT Media to set up a gravure printing venture in New Delhi. It is learnt that Burda, which publishes hundreds of magazines including Elle, Playboy and Focus, will dismantle a gravure printing press in Offenburg, Germany, and move it to New Delhi, where it will begin operating again by the end of 2009.
Oriflame India Pvt. Ltd, a wholly-owned subsidiary of cosmetics company Oriflame, has appointed Devapriya Khanna as National Marketing Manager. She will be reporting to Fredrik Widell, MD, Oriflame India. In her new role at Oriflame, Khanna will be responsible for leading all marketing and brand initiatives. She envisions driving innovation and enhancing the visibility index for the cosmetics major. Khanna brings with her 13 years of marketing and brand building experience. She began her career with Nestle India as a management trainee. She then moved to GE Capital as Product Manager. She has also headed Direxions Marketing Solutions (formerly DIREM), a direct and relationship marketing agency, where she acquired and handled various accounts like Timex, DLF and Ranbaxy, among others.
Vikramaditya Narayan has been appointed as Vice-President, Marketing, at Pyramid Saimira Theatre Ltd. In his new roles, Narayan would chalk out marketing and business development strategies for all the group companies operated by Pyramid Saimira. A graduate from an International Institute of Foreign Trade (IIFT), Narayan has nearly 18 years of rich experience in the media and entertainment sector. Prior to joining Pyramid Saimira, he was with Eros International Ltd, where he headed all the business functions, including building the dealer network, adoption of new technology, web marketing and media planning for Eros’ projects, to name a few.
For the wired generation, these are not merely gadgets, but an extension of one’s personality, almost an appendage to their bodies. These are the MP3 players and iPods, increasingly seen plugged firmly on to many a young ear. In a country which loves its music as passionately as a game of cricket, music on the move is in big demand. So, where does a static medium like FM radio stand? Can it withstand the onslaught of the NewGen music devices? exchange4media takes a look.
In a bid to expand its offerings, Sadhna Media is launhing a 24-hour regional news channel, Sadhna News MPCG, in the states of Madhya Pradesh and Chhattisgarh. The channel will go on air on June 29 at 6 pm. Meanwhile, the company is planning to launch four more news channels in Uttar Pradesh, Uttarakhand, Rajasthan and Punjab.
The Samsung Beat450 Music Phone is seeking an Aamir Khan rub-off on the brand. A new TV has been conceptualised by Cheil Communications to support the brand launch. The concept behind the campaign is to bring out the 3D surround sound experience in the new Samsung Beat450 Music Phone. The TVC is breaking on June 7.
M Kumar, GM, Brand Development, Jagran Engage, is of the opinion that the time is not too far when the medium can interact with the TG on a real-time basis thanks to Bluetooth/IR technology. It would then be able to offer results that can be tracked and passed on to clients. In that sense, OOH has stormed their bastion and is able to offer ROI that is measurable.
Barely had the hype and hoopla over the IPL T20 died down when Neo Cricket has sought to whip up some more cricket frenzy in the Sub-continent. The channel will air the Tri Nation ODI Tournament, involving India, Pakistan and Bangladesh, live from June 8. The finals would be played on June 14 in Dhaka.
The Nielsen Company has announced a global agreement with the Coca-Cola Company, enabling Nielsen to provide integrated services to Coca-Cola in more than 70 countries. The contract extends the companies’ 70-year relationship into new geographies and additional services.
Duncans Tea Ltd is planning to double its market share in the next 18 months. With a tactical endeavour to convert the marginalised loose tea market into packaged tea market, the company already has brands like ‘Premium Leaf Tea’ in the sub-premium segment and ‘Aaag’ in the economy segment.
Fever FM Delhi is looking to entertain its listeners as much as reward them, and this time there is an interesting twist to the concept, which involves ‘Money Mantra’. After Mumbai the ‘Money Mantra’ contest has been brought for listeners in Delhi, wherein winners can take home a prize money of Rs 1.04 lakh.
Bangalore-based OOH agency Media Mindscapes has bagged the outdoor duties of UTVi, the new English business news channel from the UTV Group. The multi-agency OOH pitch took place two months back in which leading OOH agencies had taken part. Senior sources close to the development have confirmed the news.
HT Media is sparing no efforts to promote its new job portal Shine.com. The job portal was launched by Firefly eVentures, a 100 per cent subsidiary of HT Media, about one and a half months back. A campaign conceptualised by Lowe is breaking on June 6. Anand Suspi Creative Director, Lowe, is the brains behind the campaign.
Rohit Sarma has been roped in as Executive Director, Network Advertising Sales, South Asia, at Turner India. Sarma will focus on developing innovative strategies for driving advertising sales revenues and maximise opportunities for Turner’s existing and future television and interactive properties in the South Asian region.