“Bluetooth technology can enable real-time interaction with TG”
M Kumar, GM, Brand Development, Jagran Engage, is of the opinion that the time is not too far when the medium can interact with the TG on a real-time basis thanks to Bluetooth/IR technology. It would then be able to offer results that can be tracked and passed on to clients. In that sense, OOH has stormed their bastion and is able to offer ROI that is measurable.
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Published: Jun 6, 2008 10:04 AM | 1 min read
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M Kumar, GM, Brand Development, Jagran Engage, is of the opinion that the time is not too far when the medium can interact with the TG on a real-time basis thanks to Bluetooth/IR technology. It would then be able to offer results that can be tracked and passed on to clients. In that sense, OOH has stormed their bastion and is able to offer ROI that is measurable. more...
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