Chandradeep Mitra, President, Mudra Max, is exiting the company. Mitra had joined Mudra Max (then OMS) in November 2005. Prior to that, he was associated with Lintas Healthcare and Lintas Personal. Both the Mudra media brands under Mudra Max – Mudra Connext and Mudra Radar – were reporting to Mitra. It is understood that these units, which have their own heads, would be directly reporting to Pratap Bose, COO, Mudra Group.
Religare Macquarie, the joint venture between Religare Enterprises and Australia-based Maquarie Group, has announced its wealth advisory services in India. To support this, the company has unveiled a new brand campaign that takes an innovative position of creating a new category norm for wealth advisory service.
Businessworld on January 29 launched the 5th edition of its Marketing Whitebook, a handbook for all marketing professionals. The launch also saw a high-powered panel discussion on one of the most topical issues today, ‘Building Brands in a Slowdown’.
STAR’s Tamil channel Vijay TV is all geared to usher in the IPL Season 2 fever with some new shows. What’s more, the channel is planning to rope in none other than India’s cricket captain MS Dhoni for the shows’ promos. Two of these shows are ‘Chennai Super Kings Juniors’ and ‘Chennai Super Kings Cheerleaders’.
Network18 Media & Investments Ltd has reported a consolidated net loss of Rs 44 crore in Q3 as against a profit of Rs 19.4 crore in Q3 FY08. The company has also suffered a loss of Rs 36.6 crore in its Q3 operating profits as against a profit of Rs 66.8 crore in the corresponding quarter of FY08.
Pioneer Book Company Pvt Ltd has recently developed an innovative concept of advertising in the print media, inspired by musical greeting cards. To demonstrate the same, Pioneer used an ad of ‘Meri Saheli’ in a recent edition of the women’s monthly in Hindi along with a pre-recorded audio chip bearing a jingle about the magazine.
The results of the much awaited Pitch-Madison Media Advertising Outlook 2009 are out. After a double digit growth for over a decade, the study cautions the media and advertising industry honchos to prepare for a major slowdown in growth and projects a growth of only 2 per cent in 2009. This low growth projection must be viewed against the backdrop of a fall in advertising markets (negative growth) around the world.
Tata Sky on January 30 launched ‘The Great Personalities Week’ for children in the 2-7 age group on its interactive platform, ActveTM Stories. The series would educate and narrate children about the lives of leading personalities and visionaries like APJ Abdul Kalam, former President of India; Nobel laureate Mother Teresa; Father of the Nation Mahatma Gandhi; Bhagat Singh; Subhash Chandra Bose; and Kalpana Chawla, the first woman of Indian origin to step into space, among others, which made them part of India’s illustrious history.