Laqshya Digital Media has been roped in as the official indoor media partner by the Calcutta Ad Club to promote its creative excellence awards, the ‘War of Ideas’. The Calcutta Ad Club Awards is one of the oldest and most prestigious national level awards in the country.
STAR has announced the appointment of Sumantra Dutta (popularly known as Sumo) as Country Head – Middle East, Africa and Pakistan. In this newly created position, Dutta will be responsible for spearheading STAR’s business in these three markets. Based in Dubai, he will report to Laureen Ong, Chief Operating Officer of STAR.
Yahoo! India has launched its local information destination, Yahoo! India Local Beta, available at local.yahoo.in. This new offering provides a compelling user experience with relevant local information that impacts users’ daily needs, and is available in Delhi, NCR, Chennai, Mumbai and Bangalore.
Maharashtra Times, a leading Marathi daily from The Times of India Group, has launched a monthly health magazine titled ‘Jeevet Sharad Shatam’, on May 31, 2008, priced at Rs 10. The niche magazine is targeted at 40- plus women. The content includes clinical issues related to women and general health remedies.
Yahoo! Inc. and Havas Digital, one of the world's leading interactive agencies, have announced a global partnership that encompasses all operating units within Havas Digital. Havas Digital will work with the Right Media Exchange to develop a proprietary media trading platform based on Yahoo's technology.
The Muthoot Group has announced the appointment of Carat India to handle its media business. This appointment came about following several rounds of meetings and presentations with key executives of The Muthoot Group. P.V. Narayanamoorthy, MD, Carat India, confirmed the development.