FICCI Frames 2008, the annual convention of the media and entertainment (M&E) industry gets underway in Mumbai from March 25, 2008. The three-day event will cover the entire gamut of M&E like films, TV, radio, digital entertainment, animation, gaming, visual effects, etc. The inaugural session would see Minister for Information and Broadcasting, PR Dasmunsi, release the FICCI-PWC report on the M&E industry.
The out-of-home space gained much momentum during 2007. The guesstimated growth figures stand at around Rs 1,500 crore per annum, with OOH medium’s share of the total advertising pie at around 6-7 per cent. But now there is need to look at OOH beyond a reminder medium.
Digital has been the toast in recent years. FICCI Frames 2008, too, has planned several discussions and seminars around this growing medium. Though media convergence would be big in the digital era, ground realities in India are far different and pose quite a few challenges.
BATAVIA, Ohio (AdAge.com) -- The massive bailout of Bear Stearns from the brink of bankruptcy could be the first of many financial rescues needed. Despite double-digit plunges, U.S. housing is still overpriced by historical yardsticks. Retail sales have gone from slow to declining, and the consumer-spending binge that propped up the U.S. economy for years may not return for a long time.
Personal care industry advertising in Print grew by 12 per cent during 2007 over 2006. 'Personal Healthcare’ segment had the largest share of 60 per cent of the overall personal care industry advertising in Print during 2007. Ratan Ayurvedic Sansthan topped the advertisers’ list of the personal care industry in Print during 2007, while Cipla I-Pill led the top 10 list of new personal care brands advertised in Print during 2007.
Movie rental company Seventymm has tied up with Palador Pictures, distributors of award winning foreign language films across the world, to enrich its portfolio by adding films made by renowned directors like Akira Kurosawa, Francois Truffaut and Wong-Kar Wai, whose works have not had commercial release in India.
Time Broadband Services with its joint venture partner, Malaysia’s Stanton Technologies, has launched the world’s first IPTV over 2.5G mobile platform to target the estimated $4 billion mobile IPTV market. The JV also announced signing of contracts with DiGi in Malaysia, and China Mobile and China Unicom in China.
JWT Mindset put up a good show at the Pink Slip Awards, bagging five awards, including the Grand Prix. The Pink Slip Awards are presented annually by the Times Group for excellence in recruitment advertising, honouring advertising that builds strong recruitment brands and attracts talent, a key challenge for corporate India.
Brand Curry has bagged the creative duties of International College of Financial Planning (ICFP) following a multi-agency pitch. ICFP, a premier institute in financial services education, is promoted by Bajaj Capital Group. The account size is in the region of around Rs 5 crore.
Sunil Rajshekhar, who was heading the Private Treaties investment division of Bennett, Coleman & Co. Ltd (BCCL), will move to Bangalore as Director-South in the first part of April. CVL Srininvas was recently brought in as Director, Private Treaties, to replace Rajshekhar.