Business Standard Ltd has announced the launch of a business daily in Hindi. Going under the eponymous Business Standard name, the paper will be first launched in Delhi and Mumbai, hitting the newsstands on February 16, 2008. More editions are expected to be announced in the coming days. The price of the Hindi edition will be Rs 2.
Tired of old Mac, how about Pizza Hut as your little one’s birthday party venue? Pizza Hut has joined hands with Cartoon Network to organise Birthday Bang theme parties for kids at select Pizza Hut stores across India. And to entertain them would be popular Cartoon Network characters, The Powerpuff Girls or the cool dude Johnny Bravo.
Nitin Pai has been appointed Creative Writer and Film Division Head at Lowe Bangalore. Pai reports to Deepa Gita Krishnan, ECD, Lowe. Prior to this, Pai was associated with FCB DraftUlka, Bangalore, as Senior Supervisor over a 11-year-long association. Pai started his career with Leo Burnett in 2002 as a writer. In 2006 he joined FCB Ulka Mumbai. In January 2007 he relocated to FCB Ulka Bangalore.
Yamaha Motors India has promoted Pankaj Dubey as Division Head. In his new role, Dubey would head the entire country operations of Yamaha Motors, which include sales, customer satisfaction and network development. He had joined Yamaha Motors India in May 2007 to look after the business of North and East India. Dubey has previously worked with Intex Technology as GM-Sales & Marketing for two and a half years. He had also worked with LML for two and a half years as All India Sales Head, and Hero Motors as Assistant GM for North India sales operations. Dubey began his career with Escorts Mahle as Sales Officer in 1994. He worked there till 1999, where his last designation was M4 Manager.
Sameer Suneja has been promoted as the CEO of confectionary company Perfetti Van Melle. Suneja was earlier Head of Sales and Marketing, Perfetti. He will be reporting to Spefano Pelle, VP and COO, Business Unit Russia and South Asia. Suneja had joined Perfetti as Brand Manager in 1997 and since then has played a key role in the company’s growth in India over the years. Prior to joining Perfetti Van Melle, Suneja had stints at Colgate Palmolive as Brand Manager, where he spent a year and a half. He also worked with Frito Lay India as Brand Manager for a year. Suneja has 14 years of experience in sales and marketing.
Ameer Ismail, President, LINOpinion, Advent & Lintertainment, holds that in the world of high clutter, high competition and technological parity, it is the idea, and the level of engagement and loyalty, that differentiates. Customised solutions rather than standard transactions will mark a key turning point. Measurement and accountability will be the buzzwords of tomorrow, he argues.
The Yahoo-Microsoft takeover drama has just become more interesting with media mogul Rupert Murdoch reportedly entering the fray to fend off the $31 per share Microsoft bid. Reports further suggest that the News Corporation Chairman is in talks about the possibility of merging his MySpace social networking site with Yahoo!
The mention of Alaska conjures up images of pristine mountains, unlimited wilderness and grizzly bears having a free run of the Kodiak Islands. Discovery Channel is premiering an eight-part series called ‘Into Alaska’ to explore this wild land. The weekly show, which goes on air from February 19, would be presented by Emmy Award winner Jeff Corwin.
So you thought nothing could better the saas-bahu soaps and their ‘kitchen politics’? Wait till you see these 20-inch tall stars with spectacular black and white tails and huge round eyes. Animal Planet is premiering ‘Lemur Street’, a 20-part series on the lemurs of Madagascar, on February 18 at 9 pm. And this is no ordinary animal documentary.
Our online marketing will, one hopes, some day graduate from the waste of over-dependence on massive overkill (and boredom for readers) to the economies of targeted messaging. We need to re-learn the truths of direct marketing as they are applicable to the Internet. Let us not have to re-invent the wheel.
‘Futures trading’ and ‘commodities exchange’ are terms that usually interest traders and not ad agencies. But this changed when MCX (Multi Commodity Exchange of India Ltd) decided to assign its creative duties to Lowe a year back. The commercial, which is already on air, simplifies ‘commodities exchange’ as a category and increases brand saliency for brand MCX.
The latest TVC of Perfetti Van Melle’s Mentos takes the Darwinian theory of evolution of Man and gives it a minty twist. The animated format of the TVC gives it an interesting look. While O&M is the creative agency, the TVC is the brainchild of ECD Abhijit Avasthi and Creative Director Jignesh Maniar.
OMD India, which has just completed a year of operations, has won the media duties of financial player Motilal Oswal Group. No pitch process preceded the development. The incumbent on the business was MediaCom. The ad spends of the business is pegged upwards of Rs 10 crore.
Turner Asia Pacific Ventures has got Government approval to invest Rs 85.01 crore in India over a two-year period. Kid Media India, a subsidiary of Dubai-based Spacetoon Media, has also received Government clearance to invest Rs 78 crore in India for its proposed kids cartoon channel.
The Hindi news space is slated to get a new addition with the proposed launch of a 24x7 Hindi news channel, KBC News, by Chandigarh-based production house Kohinoor Broadcasting Corporation. The channel is expected to go on air by May-June, 2008. Vickram Bahl, Editor-in-Chief of Delhi-based production house ITMN, has been roped in as consultant for the new channel.
Leo Burnett’s specialist design cell, which was set up six months ago, already has some big names in its kitty, including Coca-Cola, Heinz and Reliance. The cell, which operates under the Leo Burnett name, has strengthened the agency’s presence in the design and branding space. The design team comprises five designers led by Sachin Bavkar.