FMCG sector advertising in print went up by 31 per cent during 2009, as compared to 2008. Personal healthcare was the top FMCG sub-sector in print during 2009. HUL led in advertising of FMCG brands in Print, while Dove Hair Fall Therapy System was the most advertised new FMCG brand in print during 2009.
In an effort to capitalise on the growing opportunities of the media sector in Goa, Kaydence Media Ventures has entered into a 50:50 joint venture initiative with Voice Publications Inc, promoters of fortnightly magazine ‘Goa Messenger’. Kaydence Media Ventures will be investing over Rs 2 crore with Voice Publications in the first-phase.
With roughly a month remaining for IPL3, the eight IPL franchises are gearing up for the tournament. Rajasthan Royals has announced that it would continue with UltraTech as its title sponsor for the third season. The other sponsors on board for the team include Moov, TCS, Kingfisher and Wrigley. This apart, Rajasthan Royals is launching its TV campaign on February 15.
Srikanth Raman, General Manager, StarWiz, Starcom MediaVest Group, believes that the whole is greater than the sum of its parts. During his career he has handled prestigious clients such as Raymond, The Times of India, Nimbus, and IndianOil. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
AdFest has announced a partnership with D&AD, wherein the two would host the 2010 AdFest+D&AD Academy. To be held in Thailand in March 2010, the event aims to give creative people aged under-30 years in the Asia Pacific region an opportunity to start working on their career ‘toolkit’.
The very concept of pre-IPL coverage seems to thrive on controversies. If the first season was about the format, the second was about uncertainties around the broadcasting rights and the venue itself. And the third season has begun with its share of controversies – first allegations of excluding Pakistani players from the team auctions and then the very access of the games to news media.
The Advertising Agencies Association of India (AAAI) and The Advertising Club Bombay have announced that GoaFest 2010 would be held from April 8-10 at the Cavelossim beach in Goa. Colvyn Harris, CEO, JWT India and President AAAI, is the GoaFest Chairman this year as well.
In a recent development, the Board of Directors for BBDO India and RK Swamy BBDO came to a consensus that allows RK Swamy BBDO to exercise a ‘significant minority’ stake in BBDO India. According to sources in the know, it is understood that RK Swamy BBDO will now have about 35 per cent shareholding in BBDO India, up nearly 15 per cent.